The short answer
GoHighLevel for solar installers works as one system for calls, texts, bookings, reviews and follow-up. A single solar installation company fits on Starter at $97 a month. With our assumed volumes the all-in bill is about $189 a month. An agency running ten solar installers on Unlimited pays about $122 per business.
Solar sales take months and many conversations. A homeowner calls after seeing a neighbor's panels and asks what they would save, whether there is still a tax credit and whether leasing beats buying. The answers depend on the roof, the utility bill and financing, so the first call is about qualifying and booking a consultation. After signing, calls turn to permits, inspections and when the system switches on. Slow follow-up at either stage loses deals, and wrong answers about incentives cause complaints later.
Why solar installers miss leads
These are the calls and messages a typical solar installation company has to catch. Each one is a job, a booking or a sale if someone answers quickly:
- How much could I save?
- Is there still a federal tax credit?
- Lease, loan or buy
- Battery backup
- Installation and permit timeline
- When will my system be turned on?
- Existing system not producing
Five workflows to build first
- Lead qualificationNew leads get a form asking for their utility, average monthly bill, roof age, shading and whether they own the home. Qualified leads get a consultation link, and renters get a polite email explaining why.
- Consultation bookingConsultations go on the advisor's calendar with a reminder to have a recent utility bill ready. Virtual consultations include the video link in the reminder.
- Proposal follow-upAfter the proposal, the homeowner gets the documents, a reminder in three days and a call task for the advisor in a week. Stalled leads move to a longer nurture list.
- Installation milestone textsAfter signing, each stage (site survey, permit submitted, install scheduled, inspection, utility approval) sends a short text, so customers know where the project stands.
- Referral requestOnce the utility approves the system and it is producing, the customer gets a referral ask and, in a separate text, a review request. Both go to every customer.
HighLevel's workflow builder runs all of these, and missed call text back is usually the quickest win.
What it costs
Our assumptions for a typical solar installation company: 200 calls a month answered by Voice AI at 5 minutes each, 700 text segments and 3,000 emails. These are starting points, not measured data.
| Line | One solar installation company on Starter | Agency, 10 on Unlimited (per business) |
|---|---|---|
| Plan | $97 | $29.70 |
| Number and A2P fees | $2.65 | $2.65 |
| Texts with carrier fees | $8.17 | $8.17 |
| Phone minutes for AI calls | $11.65 | $11.65 |
| $2.03 | $2.03 | |
| Voice AI (Pay per use) | $68.00 | $68.00 |
| Total per month | $189 | $122 |
Change any number in the cost calculator with these figures loaded. Every rate is explained in our GoHighLevel pricing guide.
Adding an AI receptionist
Voice AI can answer the calls above around the clock, book them into the calendar and pass the hard ones to a person. On our assumptions it costs about $0.40 per answered call, phone line included. What the AI should handle, what it should hand to staff and a sample call are in our guide to an AI receptionist for solar installers.
Rules to watch
The federal residential credit has ended. The IRS says the Residential Clean Energy Credit is not allowed for expenditures made after December 31, 2025, and an expenditure counts as made when installation is completed. Make sure your AI prompt, scripts and follow-up texts do not promise the 30 percent credit, and send tax questions to a tax professional.
Honest savings claims. FTC guidance to solar sellers: disclose the total cost, be clear about financing and don't overpromise savings from tax credits, rebates or incentives. The FTC also warns that 'free' solar panel offers are scams. Keep AI answers about savings to 'your advisor will estimate this from your bill.'
Telemarketing consent. The FCC treats AI-generated voices as artificial under the TCPA, so outbound Voice AI calls need prior express consent, and marketing calls need prior express written consent. Don't call purchased lead lists without checking how and for whom consent was collected.
General information, not legal advice. Check the rules for your state with a qualified professional.
Software solar installers often use
Aurora Solar, OpenSolar, Enerflo, Solargraf, JobNimbus. Check the HighLevel marketplace or ask HighLevel before assuming any of these connect directly.
Which plan
One solar installation company fits on Starter at $97 a month, which includes 3 sub-accounts. Move to Unlimited at $297 if you run more than three locations or brands. Agencies serving many solar installers should compare Unlimited with Agency Pro and SaaS Mode, which lets you resell and mark up usage.
Cost your solar installation company Try HighLevel
Questions
Is GoHighLevel a good CRM for solar installers?
How should solar companies handle vendor leads in GoHighLevel?
Can GoHighLevel send solar proposals?
What does GoHighLevel cost a solar company that sends a lot of email?
Sources
- HighLevel help center: AI Voice Agents overview
- HighLevel help center: AI product pricing
- HighLevel help center: Voice AI outbound calling
- HighLevel help center: LC Email pricing
- HighLevel pricing page
- IRS: FAQs on the modification of sections 25C, 25D and others under Public Law 119-21
- FTC business blog: Don't waste your energy on a solar scam
- FCC Declaratory Ruling FCC 24-17: TCPA applies to AI technologies that generate human voices
- HighLevel pricing page
- HighLevel Phone System pricing and billing guide
- HighLevel AI product pricing (help center)