GoHighLevel vs ClickFunnels: which one fits your business

At a glance

Plans and prices

ClickFunnels sells four plans, and each one caps workspaces, team members, contacts, monthly emails and courses. HighLevel sells three plans with no contact or user caps, and bills communication by use from a prepaid wallet. Figures below are from the ClickFunnels pricing page and HighLevel's pricing page.

The trade is simple. ClickFunnels bundles email volume into the price and limits how many people and brands you can have. HighLevel removes the limits and meters the activity instead. Launch's 50,000 included emails would cost about $33.75 a month on HighLevel at $0.675 per 1,000. For the full list of HighLevel usage rates, see our GoHighLevel pricing guide.

Funnels, courses and checkout

This is ClickFunnels' home ground. Every plan includes unlimited funnels, the drag-and-drop ClickFunnels editor, Smart Checkout, A/B testing on funnels and emails, an AI funnel builder, websites, blogs and a customer center. Plans also include online stores (1 to 20), courses and communities (3 to 20 each), and from Scale up, a training library called FunnelFlix. Scale and higher add a custom code editor and webhooks with full API access.

HighLevel covers the same ground as one part of a bigger platform: a website, funnel and landing page builder, webinar funnels, order forms with one-click upsells and downsells, forms, surveys and quizzes, memberships and courses, communities, an e-commerce store, blogs and Funnel AI. It takes payments through Stripe, PayPal, NMI, Authorize.net, Square and others.

Both can run a sales funnel end to end. The difference is focus. ClickFunnels' plans, training and add-ons point at one business selling its own offers. HighLevel's funnel builder exists so an agency can build pages for each client inside that client's sub-account, next to the CRM, phone system and reviews.

CRM depth and automation

ClickFunnels includes contacts, an Opportunities app for deals, appointment booking and MessageHub, a shared inbox for chat, email, SMS, WhatsApp, Facebook Messenger, Telegram and LINE. Workflow automations start on the Scale plan, with advanced workflows higher up.

HighLevel's CRM goes further for service businesses: multiple sales pipelines, smart lists and segmentation, lead scoring, custom objects and companies, custom dashboards, calendars with round robin and paid bookings, review requests and AI review replies, a social planner, invoices and estimates, and a visual workflow builder with triggers and actions. Snapshots copy a whole account setup, such as funnels, workflows and calendars, into a new sub-account, which is how agencies roll out the same system to many clients.

Texting, calling and AI

This is where the two differ most for local businesses, whose customers call and text.

ClickFunnels can send and receive texts through MessageHub, but you connect your own Twilio or Bandwidth account and pay that provider directly. Its pricing page does not list phone calling or an AI phone agent. Its AI features are an AI funnel builder, writing tools (1 million to 10 million words by plan) and an AI coach.

HighLevel has a phone system built in. Local numbers are $1.15 a month, texts $0.00747 per segment plus carrier fees, and calls $0.01165 a minute inbound and $0.0166 outbound, with IVR, recording, call tracking and missed-call text-back. Our LC Phone pricing guide has every rate. On top of that, Voice AI agents answer and place calls, book appointments and update the CRM. They cost $0.06 a minute before AI tokens and phone charges, or $97 a month per client for unlimited use under fair use. See the Voice AI pricing breakdown for cost per call.

White-label and client accounts

ClickFunnels does not offer white-labeling. Its pricing page lists none, and a public feature request titled "The Ability to White Label ClickFunnels 2.0" is still open on its feedback board. The Dominate plan lists branding removal, which is not the same as rebranding the software for your clients.

ClickFunnels does support client work through workspaces (sub-accounts), and its help center documents an Agency App on an Agency Plan that creates up to 50 client workspaces with client-only permissions. That plan is not listed on the public pricing page, and the help guide does not describe any rebranding: clients are invited by email from ClickFunnels.

HighLevel lets agencies put the app on their own domain with their own logo, and on Agency Pro ($497 a month) SaaS Mode lets you sell subscriptions to the platform under your brand, create client accounts automatically at checkout, and rebill usage with a markup. Our SaaS Mode guide covers pricing and margins.

What 10 client accounts cost

For an agency with 10 clients, the sticker prices line up: ClickFunnels Optimize and HighLevel Unlimited are both $297 a month.

ClickFunnels is the more predictable bill if your clients send large email volumes and do not need a phone system. HighLevel is cheaper as you add clients and staff, and it replaces the separate texting provider. Run your own client mix through the GoHighLevel cost calculator.

Who each one fits

Pick ClickFunnels if

• You are a course creator, coach, author or product brand selling your own offers.
• You want email volume included in a fixed monthly price.
• Checkout, upsells, A/B tests and an affiliate program for your own products matter most.
• You run a handful of brands, not dozens of clients.

Pick HighLevel if

• You are an agency serving local businesses such as dentists, trades, med spas or real estate teams.
• Your clients need texting, calls, reviews and appointment booking in one place.
• You want to add clients without adding seats or contact tiers.
• You want to sell the software under your own brand.

Looking beyond these two? Our GoHighLevel alternatives page compares Kartra, Systeme.io, Vendasta and six more.

Cost your client list Try HighLevel

Moving from ClickFunnels to HighLevel

HighLevel's help center has a ClickFunnels migration guide, last updated in August 2026. It lists seven things to move: courses and products, payment integrations, forms, websites and funnels, store funnels, email marketing, and contacts. In summary:

1. Funnels and websitesDocument each funnel and page, then use HighLevel's funnel import from ClickFunnels.
2. ProductsExport products from ClickFunnels 2.0 as a CSV and import them under Payments, Products in HighLevel.
3. PaymentsReconnect Stripe, NMI or Authorize.net in the HighLevel sub-account.
4. Courses and emailDocument course structure, workflows and templates, then rebuild them in HighLevel. These do not import automatically.

Questions