GoHighLevel vs HubSpot for agencies: price, white-label and fit

At a glance

Price at list: plans, seats and contacts

HighLevel charges one flat fee per agency account and bills messages, minutes and email by use. HubSpot charges per business, then adds cost as you add seats and marketing contacts. The HubSpot Marketing Hub pricing page was showing a lower introductory Starter price for new customers when we checked; the table uses list prices.

Contacts are where HubSpot's bill grows. HubSpot only charges for marketing contacts, the ones you email or target with ads, and stores other contacts free up to 15 million. Past the included amount, Starter adds $50 a month per 1,000 marketing contacts (from 1,001 to 3,000), and Professional adds $250 a month per 5,000 (from 2,001 to 22,000). A client with 7,000 marketing contacts on Professional pays about $1,140 a month on monthly billing.

HighLevel does not charge per contact or per user, so a list of 50,000 costs nothing extra to store. What it charges for is activity. Sending an email to 100,000 people costs about $67.50 at $0.675 per 1,000, and every text and call minute is billed from the wallet. Our GoHighLevel pricing guide lists every plan and usage rate.

White-label and reselling

This is the biggest structural difference for an agency.

HighLevel lets you run the desktop app on your own domain with your own logo. HighLevel's plan comparison shows white-labeling on Unlimited and Agency Pro, and a branded mobile app is a separate $497 a month add-on. Agency Pro adds SaaS Mode: you build your own plans, sell them from your site, sub-accounts are created automatically when a client pays, and you can rebill phone, email and AI usage with a markup. Our SaaS Mode guide shows what agencies charge and what it costs to run.

HubSpot does not sell a white-label version. Its route for agencies is the Solutions Partner Program, which starts at $400 a month, pays a 20% revenue share for three years on deals a partner brings in, and lets partners waive client onboarding fees (up to $6,000 per client). The client's account stays a HubSpot account. That model suits agencies selling strategy and implementation, not software.

What HubSpot does better

• Reporting depth. Marketing Hub Professional includes custom reports that combine contact, company and deal data with marketing engagement, plus attribution reporting across five multi-touch models.
• Structured onboarding. The $3,000 fee buys 90 days of remote help from a HubSpot onboarding specialist. HighLevel's learning curve is a common complaint: Capterra reviewers rate its ease of use 3.7 out of 5.
• Ecosystem. HubSpot cites more than 299,000 customers and 2,000+ apps in its marketplace, and runs a large partner network.
• Inbound marketing tools. SEO recommendations and site audits, social publishing for Facebook, Instagram, LinkedIn, YouTube and X, and free HubSpot Academy courses and certifications.
• A clear path upmarket. Sales Hub, Service Hub and an Enterprise tier sit on the same CRM when a client outgrows marketing-only tools.

What HighLevel does better

• Price per client. One $297 plan covers every client sub-account. Adding the eleventh client adds usage, not a license.
• Unlimited contacts and users. No contact tiers and no seat fees on any plan.
• Texting and calling built in. Local numbers cost $1.15 a month, texts $0.00747 a segment plus carrier fees, and calls $0.01165 a minute inbound. Rates are in our LC Phone pricing guide.
• White-label and SaaS Mode. Sell the platform under your brand and set your own price, as covered above.
• AI phone agents. Voice AI answers and places calls, books appointments and updates the CRM, from $0.06 a minute before AI tokens and phone charges, or $97 a month per client for unlimited use under fair use. See our Voice AI pricing breakdown.
• Month to month. No long-term contract and no required setup fee.

Year one for a 10-client agency

Say you run marketing for 10 local businesses. On HighLevel you pay one plan and usage. On HubSpot each client business runs its own Marketing Hub account. The table adds up the software bill either way, at list price, before any partner discounts.

The usage example assumes each client sends 500 texts and 3,000 emails a month on one local number with a low-volume A2P campaign. That is about $10.51 per client a month, or $1,261 a year across 10 clients, which Unlimited can pass to clients at cost. AI minutes and call volume change the total, so run your own mix through the GoHighLevel cost calculator.

HubSpot Starter looks close to HighLevel on paper, but it is a different product: email marketing and forms for one business, no Marketing Hub texting, and calling only through Sales Hub or Service Hub. The fair comparison for a full client stack is Professional, and there the gap is large.

Who should pick which

Pick HighLevel if

• You serve many small local businesses such as dentists, trades, med spas or real estate teams.
• You want to bill clients for software under your own brand, or sell it as a subscription.
• Your clients live on texting, missed-call text-back, reviews and booked appointments.
• You want AI to answer client phones without adding another vendor.

Pick HubSpot if

• Your clients are mid-sized companies with in-house teams who will own the account.
• Attribution and custom reporting matter more than cost per client.
• Your agency sells inbound strategy, content and implementation, and you want partner revenue share.
• The client already runs HubSpot Sales Hub or Service Hub.

If neither fits, our list of GoHighLevel alternatives compares ten platforms, including white-label platforms like Vendasta and SuiteDash.

Cost your client list Try HighLevel

Moving from HubSpot to HighLevel

HighLevel's help center documents a HubSpot Importer, updated in September 2026. You connect your HubSpot account from the Contacts import menu, pick the objects, and HighLevel shows a report of what imported, failed or needs review. According to that article:

• It imports contacts, companies, deals (as opportunities with their pipelines and stages), custom properties, custom folders, notes, tasks and emails.
• Imported emails are read-only, recurring tasks are not supported, and an opportunity with no contact cannot be imported.
• HighLevel suggests turning on "Allow duplicates" during the import and testing in a new sub-account first.

Workflows, landing pages and forms do not move automatically. HighLevel's HubSpot migration guide says to document each workflow and rebuild it by hand, save email templates as HTML and recreate them, then test everything before switching off HubSpot. Keep a full HubSpot export as a backup until the new setup has run cleanly for a month.

Questions