GoHighLevel features
60 features, each checked against the HighLevel help center.
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What each part of HighLevel does, which plan it needs and what it costs. For plan prices see GoHighLevel pricing; for AI see AI Employee and Voice AI pricing.
AI (9)
- GoHighLevel Agent Studio: building custom AI agents
- GoHighLevel AI Studio: building sites and pages by describing them
- GoHighLevel Ask AI: the copilot inside the platform
- GoHighLevel Content AI: writing and images inside the builders
- GoHighLevel Conversation AI: the AI agent for text conversations
- GoHighLevel Funnel AI: how the AI page builder works
- GoHighLevel knowledge base: what your AI agents answer fromIncluded free on all plans, subject to fair use
- GoHighLevel Reviews AI: AI replies to Google and Facebook reviews
- GoHighLevel Workflow AI: building automations with AI
Agency tools (2)
Automation (1)
Billing (1)
CRM (3)
- GoHighLevel CRM: how contacts and records workIncluded; no per-contact or per-seat fee
- GoHighLevel custom objects: tracking records that are not contactsIncluded; records and files count toward the storage quota
- GoHighLevel pipelines: tracking deals from lead to wonIncluded; no per-pipeline or per-user fee
Compliance (1)
Courses and communities (3)
Developer (1)
- GoHighLevel API: what each plan gets and how to connectIncluded with the plan; HighLevel lists no separate API fee.
Integrations (6)
- GoHighLevel and Facebook lead ads: getting leads into the CRM
- GoHighLevel and Google Business Profile: reviews, calls and listing edits
- The GoHighLevel App Marketplace: installing and controlling apps
- GoHighLevel and QuickBooks Online: what the integration syncs
- GoHighLevel and Shopify: syncing your store into the CRM
- GoHighLevel and Zapier: connecting through the LeadConnector app
Lead capture (2)
Marketing (4)
Messaging (2)
Mobile (1)
Payments (5)
Phone and SMS (8)
- GoHighLevel A2P 10DLC: registering a brand and campaign so texts get delivered
- GoHighLevel call recording: settings, costs and consent
- GoHighLevel call tracking: which ad or listing made the phone ring
- GoHighLevel dialer: calling leads from the browser and working a call queue
- GoHighLevel IVR: phone menus built as workflows
- GoHighLevel missed call text back: replying to every call you miss
- GoHighLevel number porting: moving a client's existing number into LC Phone
- GoHighLevel ringless voicemail: voicemail drops and the consent rules$0.018 per minute of voicemail dropped, billed to the wallet
Reputation (2)
Sales (1)
Scheduling (1)
Security (1)
- GoHighLevel security: certifications and account protectionsIncluded. The optional HIPAA add-on is $297/month.
Sites (4)
Training (1)
- GoHighLevel certification: what the Certified Admin program includes$97/month or $970/year.