GoHighLevel Ad Manager: run Meta, Google and LinkedIn ads from HighLevel

What Ad Manager can do

Ad Manager covers campaign creation, audience targeting, lead forms, templates and performance reporting for four networks. Meta campaigns follow Meta's own structure of campaign, ad set and ad, and creating a campaign sets up one ad set and one ad to start from. Carousels take up to 10 cards. Google campaigns let you write the ad, set a daily budget and target by geography and language. The dashboard tracks impressions, clicks, conversions and spend. In September 2026 HighLevel added Meta's campaign budget optimization, which gives more control over whether budget sits at campaign level so Meta can spread it across ad sets.

Lead forms that land in the CRM

The main reason to run ads from HighLevel rather than natively is what happens after the click. Facebook and Instagram lead ads and LinkedIn lead forms map their fields into HighLevel contacts, where a workflow can text the lead, add them to a pipeline or book a call within seconds. LinkedIn forms built in Ad Manager support up to 12 prefilled profile fields, 3 custom questions, 20 hidden fields and 5 consent checkboxes. HighLevel's advice is to keep forms short, because fewer fields tend to finish more often.

Pricing history and what changed

Ad Manager was not always free. An earlier HighLevel changelog set three agency plans: Standard at $10 per sub-account per month, Utility at $97 a month for unlimited sub-accounts, and a Founder's Offer at $970 a year. On Standard, a client paid the agency $29 a month and the agency kept $19. HighLevel's help center now states that Ad Manager is available to agencies at a $0 base cost. Agencies that bought Utility or Founder's plans still see those plan cards, but the agency cost is $0 and existing client subscriptions continue until the agency changes them.

Reselling Ad Manager to clients

Resale is set in the Reselling tab of agency settings, and the agency's Stripe account must be connected first. Clients do not need to be enabled one by one: they open Ad Manager from the Marketing menu in their sub-account and activate it at the agency's price, which creates a subscription between the client's card and the agency's Stripe account. Because HighLevel's cost is zero, whatever the agency charges is margin. An agency can also fold it into a managed ads retainer, where the management fee is the real revenue.

When to use it

Ad Manager suits local businesses and agencies that want ads, leads and follow-up in the same place, and that run fairly standard lead generation, traffic or awareness campaigns. For an advertiser who depends on a feature only available in Meta Ads Manager or Google Ads itself, check that Ad Manager supports it before moving the account. Either way, keep billing clear with the client: HighLevel never touches the ad budget, so the client's card on the ad account pays the networks directly.

Costs add up differently for every account. Put your numbers into the HighLevel cost calculator, or browse every HighLevel feature.

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