The short answer
GoHighLevel A2P 10DLC is the US carrier registration a sub-account must finish before it can text customers from a standard 10-digit local number. You register a Brand, which proves who is sending (a Standard brand with an EIN, or a Sole Proprietor brand with no tax ID), then a Campaign, which describes what you send and how people agreed to receive it. The fees are carrier charges passed through by HighLevel: $22.50 one-time for Sole Proprietor and Low Volume registrations, $64 for High Volume, plus $1.50 to $10.50 per campaign each month. Resubmitting a rejected campaign has been free since February 1, 2026.
| Plans | Required on every plan for SMS and MMS from US local numbers; toll-free numbers go through toll-free verification instead |
|---|---|
| Cost | $22.50 or $64 one-time, plus $1.50 to $10.50 per campaign a month, passed through from the carriers |
| Checked | 2026-09-29, against HighLevel's help center and pricing page |
Brand first, then Campaign
HighLevel splits registration into two reviews. The Brand answers who is sending, and the Campaign answers what is being sent and why the recipient agreed to it. A number only sends once it shows the A2P Verified label. For a Standard brand, enter the legal business name and registration number exactly as they appear in official records, because a mismatch with the EIN is the most common reason a brand bounces. HighLevel's brand guide says review takes several business days and recommends uploading the IRS CP-575 letter, although it is optional.
A few details trip up new agencies. An EIN issued in the last 15 days may be rejected, DUNS numbers are not accepted for US brands, P.O. boxes are not allowed as the street address, and the contact phone must be a US or Canadian mobile number rather than a VoIP line. One contact email can sit on at most 5 brands, and one EIN can be used for up to 10 brands.
Sole Proprietor or Standard brand
The Sole Proprietor route exists for people who trade under their own name with no EIN or other tax ID and a single employee. It must use a public email address such as Gmail or Yahoo, is limited to one phone number per campaign, and gets lower sending limits than a Standard brand. A single mobile number can verify up to 3 Sole Proprietor registrations. If the business has an EIN, register it as a Standard brand: HighLevel lists a Sole Proprietor application from a company with a tax ID as a typical rejection. Standard brands can put several numbers on one campaign and get wider use cases and higher throughput.
What the campaign reviewer checks
The campaign form asks for a use case (Marketing, Informational, or Mixed, which sets the campaign to Low Volume Mixed), the business website, a description, realistic sample messages that name the sender and include opt-out wording, the opt-in method, and links to the privacy policy, terms and the opt-in form. If you choose the chat widget setup, the widget must be the only form on that page collecting SMS consent. The manual setup also accepts paper forms, Facebook lead forms, QR codes, kiosks and verbal consent. While a campaign shows Pending, do not create a second one or resubmit.
- Two separate consent checkboxes on the form, one for marketing texts and one for non-marketing texts, neither pre-ticked and both optional even when the phone field is required
- Privacy policy and terms linked in the site footer, with contact details that match the brand registration
- A privacy policy line stating that no mobile information is shared with third parties or affiliates for marketing, and no mention of selling or buying leads
- Terms that name the business, explain replying STOP, state message frequency and that message and data rates may apply
Fees and who pays them
HighLevel charges the fees the carriers set and adds no markup of its own. Each one-time fee includes a non-refundable $3 Fast Track charge. Sole Proprietor campaigns cost up to $2.10 a month, Low Volume campaigns $1.50 to $10.50 a month, and High Volume campaigns $10.50 a month with a $64 registration. Rejected campaigns used to cost $15 to resubmit; since February 1, 2026 that is free. When an agency rebills a client for usage, HighLevel adds a fixed 5% to A2P fees and carrier SMS fees at the sub-account level. Texts themselves are billed separately at $0.00747 per segment plus a per-carrier fee.
Content that gets a campaign rejected
Some businesses struggle regardless of paperwork. HighLevel's approval guide names high-risk financial services, third-party lead generation, debt-related services, illegal or controlled substances, gambling, firearms and vaping as restricted categories. Most other rejections come from mismatches: sample messages that do not fit the chosen use case, a consent method the reviewer cannot see, a website that does not load, or a description that says one thing while the opt-in form says another. If the brand trades under a different name from its legal entity, HighLevel asks you to state the DBA in the campaign description and show the relationship clearly in the site header or footer.
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