The short answer
GoHighLevel Funnel AI, now called Funnel and Website AI, builds funnel and website pages from a prompt, a guided form, a reference URL or an image, generating the layout, headlines, copy, images and styling that you then refine in the normal builder. Assist mode asks for your niche, goal, audience and offer; Build mode takes a free-form description. It also suggests SEO titles and descriptions. HighLevel lists it as free under every AI billing option, with a limit of 1,000 prompts a day per sub-account.
| Plans | All plans. Funnel AI is listed among the core features on HighLevel's pricing page. |
|---|---|
| Cost | Free, up to 1,000 prompts per day per location (sub-account). |
| Checked | 2026-09-29, against HighLevel's help center and pricing page |
Assist mode and Build mode
Assist mode is the guided route. You fill in structured fields such as page name, business niche, goal, target audience and offer details, and pick language, tone and layout presets. HighLevel suggests it for anyone who wants direction, wants to move quickly or is not sure how to phrase a detailed prompt. Build mode is an open prompt for people who already know what they want, from section order to visual style. Either way the AI returns a full page you keep editing, either by chatting with the AI or through the builder's settings, which sit side by side with the chat.
Working from a URL or an image
You can give Funnel and Website AI a public web page or an image as a reference for structure and visual style. HighLevel describes this as inspiration-driven rather than an exact clone, and its cloning flow accepts change requests, so you can ask for the same structure with your own offer, colors and wording. Use your own existing site, a page you have permission to adapt, or a design you like for its layout only, then rewrite the copy and replace the images so the finished page belongs to your client rather than someone else.
What it produces and what to check
The output covers page structure, headlines, body copy, section order, images and styling, plus suggested SEO titles, descriptions and content direction. HighLevel's own guidance is to review everything before publishing for accuracy and brand fit, and to refine the SEO suggestions for the search intent you are targeting. In practice, check every price, claim and phone number the AI wrote, point forms, calendars and buttons to the right assets in the sub-account, confirm images are ones you may use, and read the page on a phone before connecting a domain.
Pricing, limits and Ask AI
Funnel and Website AI costs nothing extra. HighLevel's AI pricing article lists building funnels and websites with AI as free on pay per use, AI Employee Growth and AI Employee Unlimited alike, with a cap of 1,000 prompts per day per location. HighLevel rolled the current version out to all agencies through Labs. For a faster start inside Ask AI, the Funnel Creation Agent asks a short set of questions, builds a lead magnet or appointment funnel, can pull images from a connected Google Business Profile, and returns a builder link and preview links for each page.
Costs add up differently for every account. Put your numbers into the HighLevel cost calculator, or browse every HighLevel feature.
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