The short answer
GoHighLevel vs Aircall comes down to what you need to run. Aircall is the better fit for sales and support teams of three or more who work inside HubSpot or Salesforce and need a solid calling tool. HighLevel is the better fit for owners and agencies who want the CRM, texting, marketing and an AI receptionist in one account with no license minimum. Aircall's Essentials plan is $30/license/mo billed annually; HighLevel starts at $97 a month with usage billed on top.
Aircall is a cloud phone system for sales and support teams that work inside a CRM. Plans include unlimited calls within the US and Canada, SMS and MMS, a shared inbox, IVR, call recording and more than 250 integrations, including HubSpot and Salesforce. Aircall also sells AI Voice Agents that answer FAQs, run custom intake questions and place trigger-based outbound calls in 38 languages, with 50 minutes a month included on its main plans. It is sold per license with a three-license minimum, which targets teams rather than solo owners.
Independent comparison. We are a HighLevel affiliate, not HighLevel or Aircall, and we do not speak for either company. Prices come from each vendor's own website, checked 2026-09-29.
At a glance
| Feature | HighLevel | Aircall |
|---|---|---|
| Starting price | $97/mo (Starter) | $30/license/mo billed annually (Essentials) |
| Pricing model | Flat plan plus usage for texts, calls, email and AI | Aircall charges per license with a three-license minimum and 25% off for annual billing, and meters AI Voice Agents by the minute beyond the 50 minutes included in Essentials and Professional. |
| CRM and pipelines | Yes | Not listed |
| Funnels | Yes | Not listed |
| Websites | Yes | Not listed |
| Email marketing | Yes | Not listed |
| Two-way texting | Yes | Yes |
| Calling | Yes | Yes |
| AI voice agent | Yes, billed by use | Yes |
| Review requests | Yes | Not listed |
| Courses and memberships | Yes | Not listed |
| White label for agencies | Yes, from Unlimited | Not listed |
Aircall pricing
| Plan | Price | Notes |
|---|---|---|
| Essentials | $30/license/mo billed annually | Minimum 3 licenses; unlimited US and Canada calls, SMS/MMS, IVR, 250+ integrations, 50 AI Voice Agent minutes a month |
| Professional | $50/license/mo billed annually | Minimum 3 licenses; adds AI call summaries, Power Dialer, outbound campaigns, live monitoring, full API access |
| Enterprise | Custom | Minimum 25 licenses; HIPAA, SSO, SCIM, enterprise SLA |
| AI Voice Agents | $100/mo minimum | 500 minutes for $175 or 2,500 for $725; pay as you go $0.49/min ($0.39 above 2,500); from $0.19/min in volume bundles |
| AI Assist Pro | $49/seat/mo | Add-on; Analytics+ $15/seat, extra numbers $6/mo each |
Where Aircall is stronger
Aircall advantages
- More than 250 integrations, including HubSpot and Salesforce Sales Cloud and Service Cloud.
- Unlimited calling within the US and Canada on Essentials and Professional.
- AI Voice Agents built into the phone system, with 50 minutes a month included and 38 languages.
- Sales tools on Professional such as Power Dialer, outbound campaigns and live monitoring.
Where Aircall falls short
- The three-license minimum puts the entry price at $90 a month on annual billing, even for a one-person business.
- AI Voice Agent minutes cost $0.35 each in the 500-minute bundle and $0.49 pay as you go, well above HighLevel's $0.06 engine and standard voice rate plus tokens and phone.
- Aircall does not list its own CRM, funnels or email marketing; it relies on the CRM it connects to.
- Useful extras are paid add-ons: AI Assist Pro $49 a seat, Analytics+ $15 a seat, Salesforce Voice integration $30 a seat.
Where HighLevel is stronger
HighLevel puts CRM, funnels, websites, two-way texting, calling, review requests, courses and an AI phone agent in one login, and agencies can put their own brand on it from the Unlimited plan. The trade-off is a steeper learning curve and usage charges on top of the plan, which our cost calculator adds up. For the full picture read our GoHighLevel review.
Who should pick which
| Choose Aircall | Sales and support teams of three or more who work inside HubSpot or Salesforce and need a solid calling tool. |
|---|---|
| Choose HighLevel | Owners and agencies who want the CRM, texting, marketing and an AI receptionist in one account with no license minimum. |
Switching
Aircall's value is tied to its CRM integrations, so check where call logs live before moving. If the CRM is moving to HighLevel too, port numbers to LC Phone or a Twilio account, rebuild IVR and routing in HighLevel's phone system, and turn Aircall's AI Voice Agent intake questions into a Voice AI prompt with contact field updates. Teams that depend on Aircall's Power Dialer should test HighLevel's outbound calling before cancelling licenses.
Verdict
Aircall is a strong phone system for teams that already run a CRM like HubSpot or Salesforce: unlimited US and Canada calling, SMS, 250+ integrations and an AI Voice Agent with 50 minutes included. Costs scale with seats and AI minutes, with a three-license minimum and extra AI minutes from $0.19 to $0.49 depending on volume. HighLevel is the CRM and the phone system together, with unlimited users and Voice AI at $0.045 a minute plus voice, tokens and phone. Pick Aircall for a calling team on an outside CRM; pick HighLevel when the CRM and marketing should live with the phone.
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