The short answer
GoHighLevel vs FieldEdge comes down to what you need to run. FieldEdge is the better fit for HVAC, plumbing and electrical companies running several trucks that want dispatch, a flat rate pricebook and QuickBooks sync in one system. HighLevel is the better fit for contractors and agencies that want published pricing, a website and funnel builder, AI call answering and marketing on every plan. FieldEdge's Select plan is Quote on request (demo required); HighLevel starts at $97 a month with usage billed on top.
FieldEdge is field service management software from Xplor Technologies for HVAC, plumbing, electrical, locksmith and appliance repair companies, aimed at SMB and mid-market service leaders. Plans cover dispatching, booking and scheduling, agreements, quotes, customer management, a flat rate pricebook and QuickBooks sync. Its marketing add-on, MarketingEdge, brings email, two-way texting, landing pages and review requests, and comes standard on the top Elite plan. All pricing is quoted after a demo, and the company says it does not offer a free trial.
Independent comparison. We are a HighLevel affiliate, not HighLevel or FieldEdge, and we do not speak for either company. Prices come from each vendor's own website, checked 2026-09-29.
At a glance
| Feature | HighLevel | FieldEdge |
|---|---|---|
| Starting price | $97/mo (Starter) | Quote on request (demo required) (Select) |
| Pricing model | Flat plan plus usage for texts, calls, email and AI | FieldEdge publishes no prices; the cost depends on the plan and add-ons you choose and is quoted after a free demo, with MarketingEdge, Proposal Pro and the consumer portal priced on request below Elite. |
| CRM and pipelines | Yes | Yes |
| Funnels | Yes | Limited |
| Websites | Yes | Not listed |
| Email marketing | Yes | Add-on |
| Two-way texting | Yes | Add-on |
| Calling | Yes | Limited |
| AI voice agent | Yes, billed by use | Not listed |
| Review requests | Yes | Add-on |
| Courses and memberships | Yes | Not listed |
| White label for agencies | Yes, from Unlimited | Not listed |
FieldEdge pricing
| Plan | Price | Notes |
|---|---|---|
| Select | Quote on request (demo required) | Dispatching, booking, basic agreements and quotes, customer management, flat rate pricebook |
| Premier | Quote on request (demo required) | Adds advanced dispatching, multi-option quotes, advanced service agreements, 10 saved reports |
| Elite | Quote on request (demo required) | Adds outbound call recording, Proposal Pro, MarketingEdge with 2-way texting, consumer portal |
Where FieldEdge is stronger
FieldEdge advantages
- Built for HVAC and plumbing service work, with a flat rate pricebook, service agreements and multi-option quotes.
- QuickBooks integration for both Online and Desktop on every plan.
- MarketingEdge automates emails and texts across business units and sends NPS and review requests.
- Elite bundles outbound call recording, Proposal Pro and a consumer management portal.
Where FieldEdge falls short
- No published prices and no free trial; HighLevel lists its prices and offers a 14-day trial.
- Texting, email and review requests sit in MarketingEdge, which is priced on request below Elite.
- FieldEdge's site does not describe an AI agent that answers calls, while HighLevel includes Voice AI.
- Beyond MarketingEdge landing pages there is no website builder, funnel builder or course tool.
Where HighLevel is stronger
HighLevel puts CRM, funnels, websites, two-way texting, calling, review requests, courses and an AI phone agent in one login, and agencies can put their own brand on it from the Unlimited plan. The trade-off is a steeper learning curve and usage charges on top of the plan, which our cost calculator adds up. For the full picture read our GoHighLevel review.
Who should pick which
| Choose FieldEdge | HVAC, plumbing and electrical companies running several trucks that want dispatch, a flat rate pricebook and QuickBooks sync in one system. |
|---|---|
| Choose HighLevel | Contractors and agencies that want published pricing, a website and funnel builder, AI call answering and marketing on every plan. |
Switching
FieldEdge is sold with guided onboarding, so read your agreement before changing anything. Most contractors would keep FieldEdge for dispatch and invoicing and move marketing to HighLevel, which could stand in for MarketingEdge on email, texting and review requests. Export customer records as CSV for HighLevel's contact import, and start A2P 10DLC registration for business texting early, because the campaign must be approved before messages go out.
Verdict
FieldEdge is a mature choice for HVAC, plumbing and electrical shops that live on service agreements, flat rate pricing and QuickBooks. Its marketing arrives through MarketingEdge, included on Elite and quoted on lower tiers, and every price starts with a demo. HighLevel is not a dispatch system, but as a marketing platform it covers far more: websites, funnels, email and SMS, review requests, calendars and Voice AI, all at a published price from $97/mo. If operations are the bottleneck, look at FieldEdge. If lead flow and follow-up are, HighLevel is the stronger tool.
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