The short answer
GoHighLevel vs GetResponse comes down to what you need to run. GetResponse is the better fit for creators and small online businesses that want email, webinars and courses in one tool and do not follow up leads by phone. HighLevel is the better fit for service businesses and agencies that need texting, calling, booking and a sales pipeline on every plan, across many client accounts. GetResponse's Starter plan is $19/mo billed monthly; HighLevel starts at $97 a month with usage billed on top.
GetResponse is an email marketing platform that stretches into sales funnels, webinars, online courses and a website builder. Its plans are Starter, Marketer, Creator and a custom Enterprise tier, priced by contact count from 1,000 to 100,000, with 18% off a 12-month plan and a 14-day free trial that needs no card. Marketer adds unlimited automation, sales funnels and web push; Creator adds webinars, a course creator and the website builder. SMS appears only on Enterprise.
Independent comparison. We are a HighLevel affiliate, not HighLevel or GetResponse, and we do not speak for either company. Prices come from each vendor's own website, checked 2026-09-29.
At a glance
| Feature | HighLevel | GetResponse |
|---|---|---|
| Starting price | $97/mo (Starter) | $19/mo billed monthly (Starter) |
| Pricing model | Flat plan plus usage for texts, calls, email and AI | Plans are priced by list size from 1,000 to 100,000 contacts. The pricing page states monthly plans start at $19 for 1,000 subscribers; it showed other tiers in euros to our request, so check the page for US prices. |
| CRM and pipelines | Yes | Not listed |
| Funnels | Yes | Yes |
| Websites | Yes | Yes |
| Email marketing | Yes | Yes |
| Two-way texting | Yes | Limited |
| Calling | Yes | Not listed |
| AI voice agent | Yes, billed by use | Not listed |
| Review requests | Yes | Not listed |
| Courses and memberships | Yes | Yes |
| White label for agencies | Yes, from Unlimited | Not listed |
GetResponse pricing
| Plan | Price | Notes |
|---|---|---|
| Starter | $19/mo billed monthly | 1,000 contacts, unlimited sends, 3 users; USD figure from the page's pricing notes |
| Marketer | See vendor pricing page | 1,000 contacts, 5 users |
| Creator | See vendor pricing page | 1,000 contacts, 5 users, webinars up to 100 attendees |
| Enterprise | Custom pricing | Adds SMS, transactional email and unlimited seats |
Where GetResponse is stronger
GetResponse advantages
- Webinars (up to 100 attendees on Creator) and a course creator are built in, which few email tools offer.
- Unlimited email sends on every plan.
- Sales funnels, abandoned cart recovery and web push from the Marketer plan up.
- A 14-day free trial with no credit card required.
Where GetResponse falls short
- SMS is only on the custom Enterprise plan; HighLevel includes texting on every plan.
- Calling, AI phone answering and review management are not listed.
- Starter allows just 1 custom automation workflow.
- The price rises with contact count, while HighLevel includes unlimited contacts.
Where HighLevel is stronger
HighLevel puts CRM, funnels, websites, two-way texting, calling, review requests, courses and an AI phone agent in one login, and agencies can put their own brand on it from the Unlimited plan. The trade-off is a steeper learning curve and usage charges on top of the plan, which our cost calculator adds up. For the full picture read our GoHighLevel review.
Who should pick which
| Choose GetResponse | Creators and small online businesses that want email, webinars and courses in one tool and do not follow up leads by phone. |
|---|---|
| Choose HighLevel | Service businesses and agencies that need texting, calling, booking and a sales pipeline on every plan, across many client accounts. |
Switching
Export contacts from GetResponse with their custom fields and tags, then import them into HighLevel. Webinars, courses and funnel pages need rebuilding: set up the course structure in HighLevel memberships first, then add enrolled students with tags that grant the right access. Replace GetResponse automations with HighLevel workflows and test each trigger before retiring the old account.
Verdict
GetResponse is a strong all-in-one choice for creators who market by email and teach online: webinars, courses, a website builder and sales funnels sit in the Creator plan. It lacks texting outside Enterprise and lists no calling or reputation tools. HighLevel covers the phone side, with two-way texting, calls, Voice AI and review requests on every plan, and its flat Unlimited plan suits agencies managing many accounts. Choose GetResponse for content-led selling by email; choose HighLevel when leads arrive by phone and need fast follow-up.
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