The short answer
GoHighLevel vs Grade.us comes down to what you need to run. Grade.us is the better fit for marketing agencies that want to sell white-label review management as a stand-alone service. HighLevel is the better fit for agencies that want review management bundled with CRM, texting, funnels and Voice AI for every client under one flat plan. Grade.us's Small Business plan is $99/month; HighLevel starts at $97 a month with usage billed on top.
Grade.us is review management software built for marketing agencies and owned by Traject. It sends review request campaigns by email and text, monitors major, minor and industry-specific review sites, and reports across many brands and locations. Agencies can white-label it with their own logo and domain, and a premium white-label option adds dedicated hosting. There is a plan for a single location, a multi-location plan priced per location, and an agency plan quoted on request. It is a focused review tool, not a CRM or full marketing suite.
Independent comparison. We are a HighLevel affiliate, not HighLevel or Grade.us, and we do not speak for either company. Prices come from each vendor's own website, checked 2026-09-29.
At a glance
| Feature | HighLevel | Grade.us |
|---|---|---|
| Starting price | $97/mo (Starter) | $99/month (Small Business) |
| Pricing model | Flat plan plus usage for texts, calls, email and AI | Grade.us prices by location, shows a save 20% on annual toggle without listing the annual figures, and charges $440 per year for White Label Premium on the Agency plan and above. |
| CRM and pipelines | Yes | Not listed |
| Funnels | Yes | Not listed |
| Websites | Yes | Not listed |
| Email marketing | Yes | Limited |
| Two-way texting | Yes | Limited |
| Calling | Yes | Not listed |
| AI voice agent | Yes, billed by use | Not listed |
| Review requests | Yes | Yes |
| Courses and memberships | Yes | Not listed |
| White label for agencies | Yes, from Unlimited | Yes |
Grade.us pricing
| Plan | Price | Notes |
|---|---|---|
| Small Business | $99/month | 1 location; free 14-day trial |
| Multi Location | $60/month per location | Shown for 2 to 10 locations; tiers run to 101+ locations |
| Agency | Quote on request | White label reputation management software for your clients |
Where Grade.us is stronger
Grade.us advantages
- Made for agencies: branding with your logo and a custom domain, and White Label Basic at no extra cost on every plan.
- Monitors major, minor and industry-specific review sites, not only Google and Facebook.
- Email and text review request campaigns can be fully customized.
- The 14-day trial gives full access to 3 seats with no credit card.
Where Grade.us falls short
- Review management only: no CRM, texting inbox, calling, funnels or websites.
- The Agency plan price is not published.
- Its FAQ says SMS access during the trial requires contacting sales.
- Per-location pricing adds up: 10 locations at $60 each is $600/mo, about twice HighLevel Unlimited at $297/mo for unlimited sub-accounts.
Where HighLevel is stronger
HighLevel puts CRM, funnels, websites, two-way texting, calling, review requests, courses and an AI phone agent in one login, and agencies can put their own brand on it from the Unlimited plan. The trade-off is a steeper learning curve and usage charges on top of the plan, which our cost calculator adds up. For the full picture read our GoHighLevel review.
Who should pick which
| Choose Grade.us | Marketing agencies that want to sell white-label review management as a stand-alone service. |
|---|---|
| Choose HighLevel | Agencies that want review management bundled with CRM, texting, funnels and Voice AI for every client under one flat plan. |
Switching
An agency moving from Grade.us to HighLevel would set up each client as a sub-account, reconnect its review sites, and rebuild review request campaigns as workflows triggered by a sale or appointment. Upload recent customer lists by CSV so requests can reach past buyers. Keep Grade.us running until the new requests send cleanly and reporting covers the same sites, then cancel location by location.
Verdict
Grade.us is a focused, agency-friendly review tool: white-label branding, email and text review campaigns and wide review site monitoring, priced at $99 for one location or $60 per location for 2 to 10. It stops at reputation. HighLevel includes review requests, AI replies and review widgets inside a full CRM with texting, calling, funnels, websites and Voice AI, and its $297 Unlimited plan covers any number of client sub-accounts. An agency that only sells reviews may prefer Grade.us for its focus. An agency that sells broader marketing will likely find HighLevel covers reviews without a separate bill per location.
Try HighLevel