The short answer
GoHighLevel vs Leadpages comes down to what you need to run. Leadpages is the better fit for marketers and small businesses that need landing pages with testing tools and already use a separate email platform or CRM. HighLevel is the better fit for businesses that want the page, the CRM, email and text follow-up and the booking calendar in one account. Leadpages's Starter (HTML Pub) plan is $10/mo billed monthly, $8/mo billed annually; HighLevel starts at $97 a month with usage billed on top.
Leadpages is a landing page and website builder for small businesses and marketers who want pages that collect leads. Every plan includes custom domains, forms and an AI editor with monthly AI credits, and no plan has a traffic cap. The lower Starter, Pro and Business plans are sold under the HTML Pub name as the publishing layer, while the full Leadpages plans (Grow, Optimize and Scale) add A/B testing, lead enrichment, Smart Traffic, heatmaps and auto-personalization. Scale adds team seats and client workspaces.
Independent comparison. We are a HighLevel affiliate, not HighLevel or Leadpages, and we do not speak for either company. Prices come from each vendor's own website, checked 2026-09-29.
At a glance
| Feature | HighLevel | Leadpages |
|---|---|---|
| Starting price | $97/mo (Starter) | $10/mo billed monthly, $8/mo billed annually (Starter (HTML Pub)) |
| Pricing model | Flat plan plus usage for texts, calls, email and AI | Leadpages prices in USD by pages, sites and optimization features with no traffic caps, charges $20 a month per extra seat, and offers a 7-day free trial that requires a card. |
| CRM and pipelines | Yes | Not listed |
| Funnels | Yes | Not listed |
| Websites | Yes | Yes |
| Email marketing | Yes | Not listed |
| Two-way texting | Yes | Not listed |
| Calling | Yes | Not listed |
| AI voice agent | Yes, billed by use | Not listed |
| Review requests | Yes | Not listed |
| Courses and memberships | Yes | Not listed |
| White label for agencies | Yes, from Unlimited | Not listed |
Leadpages pricing
| Plan | Price | Notes |
|---|---|---|
| Starter (HTML Pub) | $10/mo billed monthly, $8/mo billed annually | 5 pages, 1 site, 1 custom domain |
| Pro (HTML Pub) | $29/mo billed monthly, $23/mo billed annually | 25 pages, 1 blog, API access |
| Business (HTML Pub) | $49/mo billed monthly, $39/mo billed annually | 50 pages, 2 sites, 2 blogs |
| Grow | $99/mo billed monthly, $79/mo billed annually | Unlimited pages, 4 sites, A/B testing, lead enrichment |
| Optimize | $199/mo billed monthly, $159/mo billed annually | 6 sites, Smart Traffic, heatmaps, 3 seats |
| Scale | $399/mo billed monthly, $319/mo billed annually | 10 sites, 10 seats, 5 client workspaces |
Where Leadpages is stronger
Leadpages advantages
- Low entry price: the HTML Pub Starter plan is $10 a month for 5 pages on a custom domain.
- No traffic caps on any plan.
- Smart Traffic, heatmaps and auto-personalization on Optimize for teams that test pages heavily.
- Client workspaces on Scale (5 included, $40 a month for each extra) for agencies building pages for clients.
Where Leadpages falls short
- Leadpages builds pages and captures leads but lists no email marketing, CRM, texting or calling; leads go to other tools through integrations.
- A/B testing starts on Grow at $99 a month.
- Integrations are limited by plan: per-form webhooks only on Starter, and 5 to 25 active connections higher up.
- No courses, memberships or review tools are listed.
Where HighLevel is stronger
HighLevel puts CRM, funnels, websites, two-way texting, calling, review requests, courses and an AI phone agent in one login, and agencies can put their own brand on it from the Unlimited plan. The trade-off is a steeper learning curve and usage charges on top of the plan, which our cost calculator adds up. For the full picture read our GoHighLevel review.
Who should pick which
| Choose Leadpages | Marketers and small businesses that need landing pages with testing tools and already use a separate email platform or CRM. |
|---|---|
| Choose HighLevel | Businesses that want the page, the CRM, email and text follow-up and the booking calendar in one account. |
Switching
Moving from Leadpages to HighLevel means rebuilding your pages in HighLevel's funnel or website builder. Export leads from Leadpages and import them into HighLevel, then recreate each landing page and form. Replace the integrations that sent leads to your email tool or CRM with HighLevel workflows, then move your custom domains and update ad links so traffic lands on the new pages.
Verdict
Leadpages is a page builder first. It is inexpensive at the low end, has no traffic caps, and on its higher plans adds A/B testing, Smart Traffic, heatmaps and client workspaces. What it does not include is the follow-up: email marketing, CRM, texting and calling happen in other tools. HighLevel's funnel and website builder is part of a system that also stores the lead, texts and emails it, books the appointment and asks for a review, starting at $97 a month with usage billed on top. Choose Leadpages to add pages to an existing stack; choose HighLevel to replace the stack.
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