The short answer
GoHighLevel vs Make comes down to what you need to run. Make is the better fit for ops-minded teams that want a visual, low-cost way to build branching automations across many apps. HighLevel is the better fit for agencies that want lead capture, follow-up texts, calls and client reporting in one system rather than spread across apps joined by scenarios. Make's Free plan is $0/mo; HighLevel starts at $97 a month with usage billed on top.
Make is a visual automation platform where you build scenarios by linking modules on a canvas, using routers and filters to branch the logic. It connects to 3,000+ standard apps, and adds Make AI Agents (in beta) plus Make Grid for mapping your whole automation setup. Billing is by credits, and most module actions use one credit. Make suits operations teams and agencies that want more control than simple two-step automations at a low entry price. It has no CRM, inbox or page builder, so for a HighLevel user it works as a connector, not a substitute.
Independent comparison. We are a HighLevel affiliate, not HighLevel or Make, and we do not speak for either company. Prices come from each vendor's own website, checked 2026-09-29.
At a glance
| Feature | HighLevel | Make |
|---|---|---|
| Starting price | $97/mo (Starter) | $0/mo (Free) |
| Pricing model | Flat plan plus usage for texts, calls, email and AI | Make charges by monthly credits and says annual payment saves 15% or more, but the page text does not state whether the $9, $16 and $29 figures are the monthly or the annual rate, so confirm on its pricing page. |
| CRM and pipelines | Yes | Not listed |
| Funnels | Yes | Not listed |
| Websites | Yes | Not listed |
| Email marketing | Yes | Not listed |
| Two-way texting | Yes | Not listed |
| Calling | Yes | Not listed |
| AI voice agent | Yes, billed by use | Not listed |
| Review requests | Yes | Not listed |
| Courses and memberships | Yes | Not listed |
| White label for agencies | Yes, from Unlimited | Not listed |
Make pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0/mo | Up to 1,000 credits a month, no time limit |
| Core | $9/mo for 10,000 credits | Unlimited active scenarios, scheduling down to the minute, Make API access |
| Pro | $16/mo for 10,000 credits | Priority execution, custom variables, full-text log search |
| Teams | $29/mo for 10,000 credits | Team roles, shareable scenario templates |
| Enterprise | Custom pricing | Custom functions, 24/7 support, overage protection |
Where Make is stronger
Make advantages
- Low entry price: Core is $9 a month for 10,000 credits.
- The visual scenario builder handles branching with routers and filters, which suits complex routing.
- Make lists a verified GoHighLevel app with triggers for new contacts and opportunities and actions for contacts, tasks, notes and campaigns.
- The Free plan has no time limit, so you can build and test before paying.
Where Make falls short
- No CRM, messaging, calendars or pages of its own.
- Credit use depends on how many modules run, and some AI features use more than one credit, so bills take care to predict.
- Extra credits expire (after a month on monthly plans), so buying ahead for busy periods can waste money.
- Team roles and shared scenario templates require the Teams plan.
Where HighLevel is stronger
HighLevel puts CRM, funnels, websites, two-way texting, calling, review requests, courses and an AI phone agent in one login, and agencies can put their own brand on it from the Unlimited plan. The trade-off is a steeper learning curve and usage charges on top of the plan, which our cost calculator adds up. For the full picture read our GoHighLevel review.
Who should pick which
| Choose Make | Ops-minded teams that want a visual, low-cost way to build branching automations across many apps. |
|---|---|
| Choose HighLevel | Agencies that want lead capture, follow-up texts, calls and client reporting in one system rather than spread across apps joined by scenarios. |
Switching
Scenarios that only chain HighLevel events together, such as new contact, add a tag, send a message, are good candidates to rebuild as HighLevel workflows. Scenarios that touch outside systems can stay in Make, which lists a verified GoHighLevel app with contact, opportunity, task and campaign modules. Rebuild one scenario at a time, run the old and new versions side by side for a few days, and turn off the Make version once the HighLevel workflow fires correctly.
Verdict
Make and HighLevel answer different questions. Make asks how your apps should talk to each other, and answers cheaply: Core buys 10,000 credits for $9 a month, with a free tier to start. HighLevel asks where your leads, conversations and bookings should live, and gives agencies a CRM, messaging, a phone system, pages and client sub-accounts from $97 a month. For an agency, HighLevel is the core system and Make is optional glue for tools HighLevel does not reach. Pick Make on its own only if you already run a CRM and messaging stack you are happy with.
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