The short answer
GoHighLevel vs Thryv comes down to what you need to run. Thryv is the better fit for local business owners who want a vendor to build and run their website, listings and marketing for them. HighLevel is the better fit for agencies and hands-on owners who want CRM, funnels, texting, calling and Voice AI in one account at a lower platform price. Thryv's Starter plan is $99/mo; HighLevel starts at $97 a month with usage billed on top.
Thryv sells software and done-for-you marketing to small local businesses. Its pricing page centers on marketing plans: Starter covers an AI website builder, listings on 60+ directories, AI review management, trackable phone numbers and performance insights, and Signature adds social media management, a custom SEO and AEO website, advanced listings, competitive insights and AI lead insights. Business Center is a separate product for running the business: CRM, appointment booking, estimates and invoices, payments, document storage, a client portal and automated texts and emails. Thryv also sells Boosts, which are managed ads, search, social and brand services.
Independent comparison. We are a HighLevel affiliate, not HighLevel or Thryv, and we do not speak for either company. Prices come from each vendor's own website, checked 2026-09-29.
At a glance
| Feature | HighLevel | Thryv |
|---|---|---|
| Starting price | $97/mo (Starter) | $99/mo (Starter) |
| Pricing model | Flat plan plus usage for texts, calls, email and AI | Thryv prices each package per month, offers annual billing marked Save 15% without showing annual figures in the page text, and charges a $250 onboarding fee on Business Center. |
| CRM and pipelines | Yes | Yes |
| Funnels | Yes | Not listed |
| Websites | Yes | Yes |
| Email marketing | Yes | Yes |
| Two-way texting | Yes | Yes |
| Calling | Yes | Limited |
| AI voice agent | Yes, billed by use | Not listed |
| Review requests | Yes | Yes |
| Courses and memberships | Yes | Not listed |
| White label for agencies | Yes, from Unlimited | Not listed |
Thryv pricing
| Plan | Price | Notes |
|---|---|---|
| Starter | $99/mo | 1 user; AI website builder, listings, AI review management |
| Signature | $399/mo | 5 users; social media, custom website, advanced listings |
| Custom | Tailored pricing | Signature plus Boosts managed services |
| Business Center | $185/mo plus $250 one-time onboarding fee | CRM, scheduling, invoicing, payments, texts and emails |
Where Thryv is stronger
Thryv advantages
- Done-for-you options: professionally designed websites and Boosts for ads, search, social and brand.
- Listings on 60+ directories and AI review management are part of the $99 Starter plan.
- 24/7 chat support on Starter, with phone and email support added on Signature.
- Business Center connects to ThryvPay, Stripe, PayPal or Square for online payments.
Where Thryv falls short
- Marketing plans and the Business Center CRM are priced as separate packages, so a full setup costs more than either alone.
- Starter includes one user; HighLevel includes unlimited users.
- No AI voice agent, calling system or course builder is listed; phone features stop at trackable numbers.
- No white label or agency sub-accounts are listed, so it is sold to the business owner rather than to agencies reselling software.
Where HighLevel is stronger
HighLevel puts CRM, funnels, websites, two-way texting, calling, review requests, courses and an AI phone agent in one login, and agencies can put their own brand on it from the Unlimited plan. The trade-off is a steeper learning curve and usage charges on top of the plan, which our cost calculator adds up. For the full picture read our GoHighLevel review.
Who should pick which
| Choose Thryv | Local business owners who want a vendor to build and run their website, listings and marketing for them. |
|---|---|
| Choose HighLevel | Agencies and hands-on owners who want CRM, funnels, texting, calling and Voice AI in one account at a lower platform price. |
Switching
Thryv mixes software with managed services, so list what Thryv's team does for you (website builds, listings, Boosts) before moving, because HighLevel gives you tools, not staff. A Thryv-built website may need rebuilding in HighLevel's site builder, and listings can move to HighLevel's Online Listings add-on at $30 a month per sub-account. Keep tracking numbers active until the new numbers are in place.
Verdict
Thryv suits a local business owner who wants someone else to handle the website, listings and marketing, and will pay for that: Starter is $99 a month for one user, Signature $399 for five, and the Business Center CRM is another $185 a month plus a $250 onboarding fee. HighLevel is a do-it-yourself or agency-run platform: $97 a month includes CRM, websites, funnels, two-way texting, calling, review requests and unlimited users, with Voice AI and usage billed on top. An agency can run HighLevel for many clients from one account. For owners who want service more than software, Thryv's managed options are the draw.
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