The short answer
Not in the sense most people mean. HighLevel's Terms of Service describe it as a technology platform and say you, not HighLevel, are the seller, telemarketer or sender of every message and call, responsible for the TCPA, do-not-call rules and state laws. It supplies tools such as opt-out handling and consent checkboxes but says they do not guarantee compliance. This is general information; ask a TCPA attorney.
What HighLevel's terms say
The June 2026 Terms of Service state that HighLevel does not initiate, create, send or control the content, timing or recipients of communications, and that the customer is deemed the seller, telemarketer, advertiser or sender for all legal and regulatory purposes. The laws the customer is exclusively responsible for include the TCPA, the Telemarketing Sales Rule, CAN-SPAM, federal and state do-not-call rules, state mini-TCPA laws such as Texas Chapter 302, and 10DLC carrier rules. You also warrant that you hold every consent the law requires and keep complete records of it.
AI voice calls need prior express consent
In a declaratory ruling adopted February 2, 2024, the FCC confirmed that the TCPA's restrictions on artificial or prerecorded voices cover current AI technologies that generate human voices. Calls using them require the prior express consent of the called party unless there is an emergency purpose or an exemption. That matters for HighLevel's outbound Voice AI, which places calls from workflows. HighLevel's own article says Voice AI does not validate contact consent before placing outbound calls, and that accepting its outbound calling terms does not establish consent for any contact.
Tools that help, and their limits
HighLevel builds in several safeguards that support a compliance program without replacing one. None of them decides whether a particular call or text is lawful, and HighLevel labels its Texas guidance as educational rather than legal advice. Treat the settings below as parts of a process that a TCPA attorney has reviewed for your use case, especially before any cold outreach or AI voice campaign.
- STOP replies put the contact on SMS do-not-disturb automatically
- Periodic opt-out and sender reminders in ongoing threads, every 1 to 60 days
- Consent checkboxes on forms, calendars, order forms and the chat widget
- Voice AI outbound calls limited to 8 AM to 8 PM in the contact's time zone, once a day and 14 times in 14 days per number
- A Texas SMS Safeguard that blocks texts to or from Texas numbers, added after Texas SB 140 took effect on September 1, 2025
More answers in HighLevel questions. For costs, see GoHighLevel pricing or run the cost calculator.
Sources
- HighLevel Terms of Service (telecommunications compliance obligations)
- FCC declaratory ruling FCC 24-17 on AI-generated voices
- Voice AI outbound calling (HighLevel help center)
- Automatic opt-out and sender info updates
- Texas SMS Safeguard for SB 140
- LC Phone messaging policy
- How to get customer consent or track legal basis