GoHighLevel for urgent care clinics: the real cost and the setup that matters

Urgent care phones ring with the same handful of questions all day: the current wait, whether the clinic treats a particular problem, what a self-pay visit costs, and whether an insurance plan is accepted. The staff answering are also registering walk-ins, so calls go unanswered at peak hours and patients arrive at the wrong location or not at all. HighLevel can offer timed arrival slots online, text patients when staff are ready for them, request reviews after discharge and run a separate number per location. A Voice AI agent can answer the logistics questions and book slots, and it tells any caller describing an emergency to call 911.

Why urgent care clinics miss leads

These are the calls and messages a typical urgent care clinic has to catch. Each one is a job, a booking or a sale if someone answers quickly:

• What is the wait right now
• Do you treat this problem
• Self-pay visit price
• Do you take my insurance
• Hours and nearest location
• Flu, strep or COVID testing
• Work physicals and drug screens

Five workflows to build first

1. Save my spot bookingEach location's website offers arrival slots through a HighLevel calendar. Patients get a confirmation text with the address and what to bring, and a reminder 30 minutes before, which spreads walk-in peaks across the day.
2. Ready-for-you textsWhen staff mark a patient as next, a workflow texts them to come in from the car or lobby, which keeps the waiting room calmer during flu season surges.
3. Discharge review requestA few hours after discharge, send every patient a review request linked to the Google profile of the location they visited. Google bars selective solicitation, so do not filter by satisfaction first.
4. Employer services pipelineTrack employer accounts for physicals and drug screens in a pipeline, with automated follow-up on quotes and reminders to renew agreements each year.
5. Missed call text back per locationEach location has its own number, and missed calls get a text with that location's hours, a link to reserve a slot and the self-pay price list.

HighLevel's workflow builder runs all of these, and missed call text back is usually the quickest win.

What it costs

Our assumptions for a typical urgent care clinic: 600 calls a month answered by Voice AI at 2 minutes each, 1,500 text segments and 2,000 emails. These are starting points, not measured data.

Change any number in the cost calculator with these figures loaded. Every rate is explained in our GoHighLevel pricing guide.

Adding an AI receptionist

Voice AI can answer the calls above around the clock, book them into the calendar and pass the hard ones to a person. On our assumptions it costs about $0.16 per answered call, phone line included. What the AI should handle, what it should hand to staff and a sample call are in our guide to an AI receptionist for urgent care clinics.

Rules to watch

General information, not legal advice. Check the rules for your state with a qualified professional.

Software urgent care clinics often use

Experity, Solv, Clockwise.MD, athenahealth, eClinicalWorks. Check the HighLevel marketplace or ask HighLevel before assuming any of these connect directly.

Which plan

Urgent Care Clinics often run several locations or teams, so Unlimited at $297 a month is the safer start: sub-accounts are unlimited and phone and email usage can be passed through at cost. Agencies serving many urgent care clinics should compare Unlimited with Agency Pro and SaaS Mode, which lets you resell and mark up usage.

Cost your urgent care clinic Try HighLevel

Questions