The short answer
GoHighLevel vs Constant Contact comes down to what you need to run. Constant Contact is the better fit for small businesses and nonprofits whose marketing is newsletters and events, including those whose agency works through the partner program. HighLevel is the better fit for agencies and service businesses that want CRM pipelines, texting, calls and booking in one account without a separate CRM product or contact tiers. Constant Contact's Lite plan is See vendor pricing page; HighLevel starts at $97 a month with usage billed on top.
Constant Contact is an email marketing service for small businesses and nonprofits that also handles event RSVPs, sign-up forms, landing pages, social scheduling and ads. Its current plans are Lite, Standard and Premium, billed by plan and by contact tier, with a monthly send allowance of 10, 12 or 24 times your tier depending on plan. Premium includes 500 SMS messages a month, and Lead Gen & CRM is sold as a separate product. Its pricing page refused plain requests, so dollar prices are not listed here.
Independent comparison. We are a HighLevel affiliate, not HighLevel or Constant Contact, and we do not speak for either company. Prices come from each vendor's own website, checked 2026-09-29.
At a glance
| Feature | HighLevel | Constant Contact |
|---|---|---|
| Starting price | $97/mo (Starter) | See vendor pricing page (Lite) |
| Pricing model | Flat plan plus usage for texts, calls, email and AI | The bill is set by plan plus a contact tier based on the highest number of active contacts you have had (deleting contacts does not lower it), sends over the allowance cost $0.002 each, and dollar prices were not readable because the pricing page blocked plain HTTP. |
| CRM and pipelines | Yes | Add-on |
| Funnels | Yes | Limited |
| Websites | Yes | Not listed |
| Email marketing | Yes | Yes |
| Two-way texting | Yes | Add-on |
| Calling | Yes | Not listed |
| AI voice agent | Yes, billed by use | Not listed |
| Review requests | Yes | Not listed |
| Courses and memberships | Yes | Not listed |
| White label for agencies | Yes, from Unlimited | Not listed |
Constant Contact pricing
| Plan | Price | Notes |
|---|---|---|
| Lite | See vendor pricing page | 1 user, 1 active automation path, no email scheduling |
| Standard | See vendor pricing page | 3 users, email and social scheduling, unlimited AI Content Generator use |
| Premium | See vendor pricing page | Unlimited users, SEO tools, 500 SMS messages a month included |
Where Constant Contact is stronger
Constant Contact advantages
- Event tools such as RSVP blocks and survey pages are built into every current plan.
- A partner program lets agencies manage client accounts from an Accounts tab and earn rewards on each plan sold.
- Premium bundles 500 SMS messages a month, so small text campaigns need no extra purchase.
- Standard and Premium include unlimited use of the AI Content Generator for emails and landing pages.
Where Constant Contact falls short
- Your contact tier follows the highest count you have reached, and deleting contacts does not lower it; HighLevel has no contact tiers.
- Lite allows 1 user and 1 active automation path, which is tight for any team.
- Calling, AI phone answering, review requests and courses are not listed in the plan details we checked.
- Lead management sits in a separate Lead Gen & CRM product with its own pricing rather than in the email plans.
Where HighLevel is stronger
HighLevel puts CRM, funnels, websites, two-way texting, calling, review requests, courses and an AI phone agent in one login, and agencies can put their own brand on it from the Unlimited plan. The trade-off is a steeper learning curve and usage charges on top of the plan, which our cost calculator adds up. For the full picture read our GoHighLevel review.
Who should pick which
| Choose Constant Contact | Small businesses and nonprofits whose marketing is newsletters and events, including those whose agency works through the partner program. |
|---|---|
| Choose HighLevel | Agencies and service businesses that want CRM pipelines, texting, calls and booking in one account without a separate CRM product or contact tiers. |
Switching
Export contacts and list memberships from Constant Contact as a CSV and import them into HighLevel, keeping the email opt-in source for each person. Drop bounced and unsubscribed addresses during the export, since HighLevel bills email by volume. Landing pages, event pages and automation paths do not transfer, so rebuild them as HighLevel funnels and workflows and submit each form once to confirm it tags contacts correctly.
Verdict
Constant Contact is a steady choice for a small business or nonprofit whose marketing is newsletters, events and a few social posts, and its partner program gives agencies a way to earn on client accounts. It is priced per business by plan and contact tier, and deeper CRM work sits in a separate product. HighLevel folds CRM, texting, calling, calendars, funnels and reviews into one account, with unlimited contacts and one Unlimited plan covering every client sub-account at $297 a month. Choose Constant Contact for email and events; choose HighLevel when follow-up by phone and text drives revenue.
Try HighLevelQuestions
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Sources
- Constant Contact pricing
- Constant Contact: switching to the Lite, Standard and Premium plans
- Constant Contact: how you're billed
- Constant Contact: email send allowance and overage fee
- Constant Contact: SMS marketing add-on
- Constant Contact Lead Gen & CRM: direct client pricing structure
- Constant Contact partner guide: pricing and package improvements
- Constant Contact: getting started as a partner
- HighLevel pricing
- HighLevel pricing page