The short answer
GoHighLevel vs EZ Texting comes down to what you need to run. EZ Texting is the better fit for retail, events and service teams that want mass texting with a shared inbox, text-to-pay and simple automations. HighLevel is the better fit for businesses and agencies that want texting tied to email, calls, bookings and a CRM, with unlimited users. EZ Texting's Launch plan is $25/mo billed monthly, or $20/mo billed annually; HighLevel starts at $97 a month with usage billed on top.
EZ Texting is an SMS marketing platform for businesses that send mass texts and handle replies in a shared team inbox. Beyond texting it offers MMS and RCS messages, keywords, sign-up forms, QR codes, multi-step workflows, AI Compose and AI Reply, text-to-pay links secured by Stripe, and integrations with HubSpot, Mailchimp and Zapier. Its plans (Launch, Boost, Scale and Enterprise) differ mainly by number type, sending speed, overage rate and support level, with unlimited contacts on all of them.
Independent comparison. We are a HighLevel affiliate, not HighLevel or EZ Texting, and we do not speak for either company. Prices come from each vendor's own website, checked 2026-09-29.
At a glance
| Feature | HighLevel | EZ Texting |
|---|---|---|
| Starting price | $97/mo (Starter) | $25/mo billed monthly, or $20/mo billed annually (Launch) |
| Pricing model | Flat plan plus usage for texts, calls, email and AI | Each plan includes a set number of monthly credits, extra credits cost $0.04 on Launch down to $0.01 on Enterprise, and extra users cost $10 a month each. |
| CRM and pipelines | Yes | Not listed |
| Funnels | Yes | Not listed |
| Websites | Yes | Not listed |
| Email marketing | Yes | Not listed |
| Two-way texting | Yes | Yes |
| Calling | Yes | Limited |
| AI voice agent | Yes, billed by use | Not listed |
| Review requests | Yes | Not listed |
| Courses and memberships | Yes | Not listed |
| White label for agencies | Yes, from Unlimited | Not listed |
EZ Texting pricing
| Plan | Price | Notes |
|---|---|---|
| Launch | $25/mo billed monthly, or $20/mo billed annually | 500 credits a month, local textable number, $5/mo telecom fee |
| Boost | $75/mo billed monthly, or $60/mo billed annually | 500 credits a month, local high-volume number, telecom fee waived |
| Scale | $125/mo billed monthly, or $100/mo billed annually | 500 credits a month, high-volume high-speed number, onboarding specialist |
| Enterprise | From $3,000/mo | 200,000 credits a month, dedicated short code, success manager |
Where EZ Texting is stronger
EZ Texting advantages
- Text-to-pay links secured by Stripe let customers pay straight from a text.
- RCS messaging for branded, interactive texts on supported phones.
- Carrier fees for 10-digit numbers are included in plan pricing, and the telecom fee is waived from Boost up.
- A 14-day free trial with no credit card needed.
Where EZ Texting falls short
- Extra users cost $10 a month each, while HighLevel includes unlimited users.
- Voice is limited to call forwarding, with no AI call answering listed; HighLevel offers Voice AI.
- Email, calendars, funnels and a sales pipeline are not listed, so they need other tools.
- Overage credits cost $0.03 to $0.04 on self-serve plans, well above HighLevel's $0.00747 per segment plus carrier fees.
Where HighLevel is stronger
HighLevel puts CRM, funnels, websites, two-way texting, calling, review requests, courses and an AI phone agent in one login, and agencies can put their own brand on it from the Unlimited plan. The trade-off is a steeper learning curve and usage charges on top of the plan, which our cost calculator adds up. For the full picture read our GoHighLevel review.
Who should pick which
| Choose EZ Texting | Retail, events and service teams that want mass texting with a shared inbox, text-to-pay and simple automations. |
|---|---|
| Choose HighLevel | Businesses and agencies that want texting tied to email, calls, bookings and a CRM, with unlimited users. |
Switching
Before leaving EZ Texting, download contacts along with the keyword or form each person joined through, since that is your record of consent. In HighLevel, rebuild keywords as inbound-message workflow triggers, set up text-to-pay through invoices or payment links, and register an A2P 10DLC campaign before the first send. If you rely on an Enterprise short code, plan the move with both vendors well ahead.
Verdict
EZ Texting is a capable texting platform with extras that matter to retail and service teams, such as text-to-pay, RCS messages, QR codes and AI-written replies, and its plans include carrier fees for 10-digit numbers. HighLevel treats texting as one piece of a larger system with email, calling, Voice AI, calendars, pipelines and review requests, and it includes unlimited users. HighLevel's per-message rates are lower, but its $97 starting plan and setup take more effort. For texting alone, EZ Texting is the simpler buy; for a full lead follow-up system, HighLevel covers more.
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