The short answer
GoHighLevel vs SimpleTexting comes down to what you need to run. SimpleTexting is the better fit for A business that only needs mass texting and two-way SMS with a quick setup and support on weekends. HighLevel is the better fit for businesses and agencies that want texting joined to email, calls, booking and a CRM, at lower per-message rates. SimpleTexting's 500 credits a month plan is $39.00/mo, or $398.40 billed yearly; HighLevel starts at $97 a month with usage billed on top.
SimpleTexting is an SMS marketing service for businesses that want to send mass texts and hold two-way conversations from a dedicated number. It covers keywords, scheduled texts, autoresponders, drip campaigns, data collection, link tracking, a team inbox and an AI Assist writer, and connects to 1,000+ apps through Zapier and others. Plans are built from a monthly credit volume, a number type (local, toll-free or short code) and extra users. Contacts are unlimited and incoming messages are free.
Independent comparison. We are a HighLevel affiliate, not HighLevel or SimpleTexting, and we do not speak for either company. Prices come from each vendor's own website, checked 2026-09-29.
At a glance
| Feature | HighLevel | SimpleTexting |
|---|---|---|
| Starting price | $97/mo (Starter) | $39.00/mo, or $398.40 billed yearly (500 credits a month) |
| Pricing model | Flat plan plus usage for texts, calls, email and AI | You choose a monthly credit volume from 500 upward and a number type; picture messages use 3 credits, incoming replies are free, and yearly billing is advertised as saving 20%. |
| CRM and pipelines | Yes | Not listed |
| Funnels | Yes | Not listed |
| Websites | Yes | Not listed |
| Email marketing | Yes | Not listed |
| Two-way texting | Yes | Yes |
| Calling | Yes | Not listed |
| AI voice agent | Yes, billed by use | Not listed |
| Review requests | Yes | Not listed |
| Courses and memberships | Yes | Not listed |
| White label for agencies | Yes, from Unlimited | Not listed |
SimpleTexting pricing
| Plan | Price | Notes |
|---|---|---|
| 500 credits a month | $39.00/mo, or $398.40 billed yearly | Page estimate with a local number; 3 users, unlimited contacts, $4 one-time carrier registration |
| Dedicated short code | From $1,000/mo | Number option in place of a local or toll-free number |
| Add-ons | 5.5 cents per extra credit | Extra users $20/mo each; extra numbers $10/mo each |
Where SimpleTexting is stronger
SimpleTexting advantages
- Incoming messages and replies do not use credits.
- Unlimited contacts and unlimited text-to-join keywords.
- Live support 7 days a week, with 3 users included.
- Connects to 1,000+ apps, including Zapier and Mailchimp.
Where SimpleTexting falls short
- Texting only: email, calling, calendars and a sales pipeline are not listed, and HighLevel includes all four.
- Extra credits cost 5.5 cents each, several times HighLevel's rate of $0.00747 per segment plus carrier fees.
- Additional users cost $20 a month each, while HighLevel includes unlimited users.
- No agency sub-accounts or white-label option is listed.
Where HighLevel is stronger
HighLevel puts CRM, funnels, websites, two-way texting, calling, review requests, courses and an AI phone agent in one login, and agencies can put their own brand on it from the Unlimited plan. The trade-off is a steeper learning curve and usage charges on top of the plan, which our cost calculator adds up. For the full picture read our GoHighLevel review.
Who should pick which
| Choose SimpleTexting | A business that only needs mass texting and two-way SMS with a quick setup and support on weekends. |
|---|---|
| Choose HighLevel | Businesses and agencies that want texting joined to email, calls, booking and a CRM, at lower per-message rates. |
Switching
Export contacts from SimpleTexting with their keywords, lists and opt-in dates, since you need proof of consent to keep texting them. In HighLevel, register for A2P 10DLC before sending: it costs $22.50 one-time plus a monthly campaign fee from $1.50 for low volume. Ask both vendors whether your current number can move; if not, tell subscribers about the new number in your last SimpleTexting messages.
Verdict
SimpleTexting does one job well: mass texts and two-way SMS from a business number, with keywords, drip campaigns, a team inbox and support 7 days a week. For a shop that only needs texting, that simplicity has value. HighLevel treats texting as one channel among several, next to email, calls, calendars, pipelines and review requests, and its rate of $0.00747 per segment plus carrier fees is lower than SimpleTexting's 5.5 cent extra credits. The trade-off is a $97 monthly plan and more setup. Pick SimpleTexting for texting alone; pick HighLevel for full follow-up.
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