The short answer
GoHighLevel vs Frontdesk (My AI Front Desk) comes down to what you need to run. Frontdesk (My AI Front Desk) is the better fit for small business owners who want a ready-made AI receptionist with texting and chat for one flat monthly price. HighLevel is the better fit for agencies that want the AI receptionist inside a full CRM and marketing platform, white-labeled from the $297 Unlimited plan. Frontdesk (My AI Front Desk)'s Business-in-a-Box plan is $99/mo, or $79/mo billed annually; HighLevel starts at $97 a month with usage billed on top.
Frontdesk, formerly called My AI Front Desk, is an AI receptionist that answers calls, books appointments in its own AI calendar, replies by text and handles website chat. It includes an AI CRM, can place automated outbound calls and texts, and connects to other software through Zapier, custom APIs and property management systems such as AppFolio, Buildium and Yardi. The company says an agent sets itself up by reading your website and documents. It also runs a white-label program for agencies that want to resell the receptionist under their own brand.
Independent comparison. We are a HighLevel affiliate, not HighLevel or Frontdesk (My AI Front Desk), and we do not speak for either company. Prices come from each vendor's own website, checked 2026-09-29.
At a glance
| Feature | HighLevel | Frontdesk (My AI Front Desk) |
|---|---|---|
| Starting price | $97/mo (Starter) | $99/mo, or $79/mo billed annually (Business-in-a-Box) |
| Pricing model | Flat plan plus usage for texts, calls, email and AI | Frontdesk sells one self-serve plan with bundled voice minutes, chats and texts, bills extra use in credits (voice at 25 credits a minute, reloaded at $10 per 1,000), and prices white label from $500 a month wholesale. |
| CRM and pipelines | Yes | Yes |
| Funnels | Yes | Not listed |
| Websites | Yes | Not listed |
| Email marketing | Yes | Not listed |
| Two-way texting | Yes | Yes |
| Calling | Yes | Yes |
| AI voice agent | Yes, billed by use | Yes |
| Review requests | Yes | Not listed |
| Courses and memberships | Yes | Not listed |
| White label for agencies | Yes, from Unlimited | Yes |
Frontdesk (My AI Front Desk) pricing
| Plan | Price | Notes |
|---|---|---|
| Business-in-a-Box | $99/mo, or $79/mo billed annually | 200 voice minutes, 100 chats, 400 SMS, 20 outbound calls a day, 2 editor seats; 7-day free trial |
| Partner / Enterprise | Custom, volume-based | Custom minutes; voice as low as 7 credits a minute |
| White label | From $500/mo wholesale | Your brand and domain, unlimited client sub-accounts, Stripe rebilling |
| Overage credits | $10 per 1,000 credits | Voice uses 25 credits a minute (about $0.25 a minute at this reload price), SMS 4 credits a message |
Where Frontdesk (My AI Front Desk) is stronger
Frontdesk (My AI Front Desk) advantages
- One $99 plan bundles 200 voice minutes, 100 chats and 400 texts, so a small business knows its monthly cost up front.
- Agents set themselves up by reading the business's website and documents.
- Connectors for property management systems (AppFolio, Buildium, Entrata, RealPage, Yardi) that general voice tools do not list.
- White-label program with no cap on client accounts and Stripe rebilling.
Where Frontdesk (My AI Front Desk) falls short
- Overage voice costs about $0.25 a minute at the $10 per 1,000 credit reload, several times HighLevel's $0.06 engine and standard voice rate before tokens and phone.
- Outbound calls are capped at 20 a day on the self-serve plan; HighLevel allows up to 5,000 outbound AI calls per location per day.
- Frontdesk does not list funnels, websites, email campaigns or review requests, so it covers the front desk but not the wider marketing stack.
- The self-serve plan keeps only the last 200 logs.
Where HighLevel is stronger
HighLevel puts CRM, funnels, websites, two-way texting, calling, review requests, courses and an AI phone agent in one login, and agencies can put their own brand on it from the Unlimited plan. The trade-off is a steeper learning curve and usage charges on top of the plan, which our cost calculator adds up. For the full picture read our GoHighLevel review.
Who should pick which
| Choose Frontdesk (My AI Front Desk) | Small business owners who want a ready-made AI receptionist with texting and chat for one flat monthly price. |
|---|---|
| Choose HighLevel | Agencies that want the AI receptionist inside a full CRM and marketing platform, white-labeled from the $297 Unlimited plan. |
Switching
Frontdesk has no contract and can be cancelled anytime, so the main work is moving data and the phone line. Save the contacts and call logs held in its AI CRM (the self-serve plan keeps only the last 200 logs), rebuild the agent's knowledge from the same website and documents in HighLevel's Voice AI knowledge base, and route the business number to an LC Phone or Twilio number. White-label partners should move clients one sub-account at a time.
Verdict
Frontdesk is one of the more complete AI receptionists for a single business: voice, chat, texting, a calendar and an AI CRM for $99 a month, or $79 billed annually. The bundle is good value until overage starts at about $0.25 a voice minute. HighLevel takes longer to learn but runs the receptionist at a lower per-minute rate and adds pipelines, email, funnels, reviews and outbound AI calling at far higher daily limits. For agencies, HighLevel's white labeling comes with the $297 Unlimited plan, while Frontdesk's wholesale program starts at $500 a month.
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