The short answer
GoHighLevel vs SamCart comes down to what you need to run. SamCart is the better fit for online sellers whose main need is a strong checkout with upsells, subscriptions and an affiliate program, paired with an email tool they already use. HighLevel is the better fit for businesses that want checkout, CRM, email, texting and calling in one account instead of joining SamCart to separate tools. SamCart's Core plan is $79/mo billed monthly, 25% off billed yearly; HighLevel starts at $97 a month with usage billed on top.
SamCart is a checkout and selling platform for creators and online businesses that sell digital products, courses, coaching and subscriptions. It uses AI to build sales pages, microsites, link-in-bio pages and lead magnets, and its checkouts include cart abandonment follow-ups. Pro adds 1-click upsells, order bumps, A/B testing, Subscription Saver for at-risk subscriptions and an affiliate center. Email marketing and CRM tools connect through integrations rather than being the core of the product.
Independent comparison. We are a HighLevel affiliate, not HighLevel or SamCart, and we do not speak for either company. Prices come from each vendor's own website, checked 2026-09-29.
At a glance
| Feature | HighLevel | SamCart |
|---|---|---|
| Starting price | $97/mo (Starter) | $79/mo billed monthly, 25% off billed yearly (Core) |
| Pricing model | Flat plan plus usage for texts, calls, email and AI | SamCart charges a flat monthly fee per plan based on seats and selling features, takes 25% off for yearly billing, and says it adds no fees on sales processed through SamPay. |
| CRM and pipelines | Yes | Limited |
| Funnels | Yes | Yes |
| Websites | Yes | Limited |
| Email marketing | Yes | Limited |
| Two-way texting | Yes | Not listed |
| Calling | Yes | Not listed |
| AI voice agent | Yes, billed by use | Not listed |
| Review requests | Yes | Not listed |
| Courses and memberships | Yes | Yes |
| White label for agencies | Yes, from Unlimited | Not listed |
SamCart pricing
| Plan | Price | Notes |
|---|---|---|
| Core | $79/mo billed monthly, 25% off billed yearly | 1 team seat, unlimited pages, products and checkouts, courses app |
| Pro | $199/mo billed monthly, 25% off billed yearly | 10 team seats, upsells and order bumps, A/B testing, Subscription Saver, affiliate center |
| Custom | Contact sales | Unlimited seats, multiple marketplaces, dedicated account manager |
Where SamCart is stronger
SamCart advantages
- Checkout tools are the focus: 1-click upsells, order bumps, cart abandonment follow-ups and Subscription Saver.
- AI builds sales pages, microsites, link-in-bios and lead magnets without code.
- A built-in affiliate center on Pro for running your own affiliate program.
- Core at $79 a month costs less than HighLevel Starter for sellers who only need pages and checkout.
Where SamCart falls short
- Email marketing and a full CRM come through integrations, so many sellers pay for a second tool; HighLevel includes both.
- Upsells, order bumps and A/B testing need Pro at $199 a month.
- No texting, calling, AI phone agent or review tools are listed.
- Core has one team seat, while HighLevel includes unlimited users on every plan.
Where HighLevel is stronger
HighLevel puts CRM, funnels, websites, two-way texting, calling, review requests, courses and an AI phone agent in one login, and agencies can put their own brand on it from the Unlimited plan. The trade-off is a steeper learning curve and usage charges on top of the plan, which our cost calculator adds up. For the full picture read our GoHighLevel review.
Who should pick which
| Choose SamCart | Online sellers whose main need is a strong checkout with upsells, subscriptions and an affiliate program, paired with an email tool they already use. |
|---|---|
| Choose HighLevel | Businesses that want checkout, CRM, email, texting and calling in one account instead of joining SamCart to separate tools. |
Switching
Most of a SamCart move is about payments. Before switching, export customer and order records, list every active subscription, and ask your payment processor whether subscriptions can move to HighLevel or must be recreated. Rebuild product pages and order forms with one-click upsells in HighLevel's funnel builder, then point your domain and links at the new checkout. Keep SamCart active until the renewals have moved across.
Verdict
SamCart is a checkout specialist. If you already run email in another tool and mainly need order pages, upsells, subscription recovery and an affiliate program, its $79 Core or $199 Pro plan does that job with little setup. HighLevel covers checkout too, with order forms, one-click upsells and several payment processors, but it is broader: CRM, email, texting, calling, reviews and client sub-accounts, with usage billed separately. Pick SamCart when checkout is the whole job; pick HighLevel when you want the sale and the follow-up in one system.
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