GoHighLevel for apartment communities: the real cost and the setup that matters

An apartment community's leasing office is staffed for business hours, but renters search at night and on weekends and call the number on the listing to ask whether a unit is still open. When the leasing team is on a tour or the office is closed, those calls go to voicemail and the prospect tours the community down the road. Residents call the same line about packages, amenity bookings and maintenance, so prospects and residents compete for one phone.

Why apartment communities miss leads

These are the calls and messages a typical apartment community has to catch. Each one is a job, a booking or a sale if someone answers quickly:

• Availability and rent for a floor plan
• Booking an in-person or virtual tour
• Pet policy and fees
• Application or move-in questions
• Resident maintenance requests
• Amenity reservations and package questions

Five workflows to build first

1. Listing lead responseWeb and listing inquiries get a text with current specials, the floor plans in their price range and a tour booking link, and each lead moves into a leasing pipeline sorted by move-in month.
2. Tour confirmation and no-show recoveryBooked tours get a confirmation, a reminder with parking directions an hour before, and a reschedule text if the prospect does not show, with the leasing agent getting a task after a second miss.
3. Application follow-upProspects who start but do not finish an application get two reminders with a link to finish and a note about which documents they will need.
4. Renewal campaignResidents with leases ending in 90 days get a renewal offer by email and text with a link to book time with the leasing office, and non-responders become a task for a personal call.
5. Resident review requestsA week after move-in and after completed work orders, residents get a review request link, sent to every resident rather than only those who seem happy.

HighLevel's workflow builder runs all of these, and missed call text back is usually the quickest win.

What it costs

Our assumptions for a typical apartment community: 300 calls a month answered by Voice AI at 3 minutes each, 1,200 text segments and 1,500 emails. These are starting points, not measured data.

Change any number in the cost calculator with these figures loaded. Every rate is explained in our GoHighLevel pricing guide.

Adding an AI receptionist

Voice AI can answer the calls above around the clock, book them into the calendar and pass the hard ones to a person. On our assumptions it costs about $0.24 per answered call, phone line included. What the AI should handle, what it should hand to staff and a sample call are in our guide to an AI receptionist for apartment communities.

Rules to watch

General information, not legal advice. Check the rules for your state with a qualified professional.

Software apartment communities often use

Yardi Voyager, RealPage, Entrata, ResMan, Knock CRM, Apartments.com. Check the HighLevel marketplace or ask HighLevel before assuming any of these connect directly.

Which plan

One apartment community fits on Starter at $97 a month, which includes 3 sub-accounts. Move to Unlimited at $297 if you run more than three locations or brands. Agencies serving many apartment communities should compare Unlimited with Agency Pro and SaaS Mode, which lets you resell and mark up usage.

Cost your apartment community Try HighLevel

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