The short answer
GoHighLevel for fertility clinics works as one system for calls, texts, bookings, reviews and follow-up. A single fertility clinic fits on Starter at $97 a month, plus the $297 HIPAA add-on. With our assumed volumes the all-in bill is about $469 a month. An agency running ten fertility clinics on Unlimited pays about $105 per business before HIPAA, or $134 with it.
Fertility clinics handle some of the most sensitive calls in healthcare. New patients call about consultations, costs and financing, sometimes with a partner on the line, and current patients call about cycle timing, where a missed message matters. The clinic also runs a long decision cycle: some people attend an info session or consult and start treatment months later. HighLevel can manage consult booking, long-term follow-up, financial counseling handoffs and info session registration. A Voice AI agent can handle new patient logistics and after-hours routing, while anything about a cycle, medication or results goes straight to the care team.
Why fertility clinics miss leads
These are the calls and messages a typical fertility clinic has to catch. Each one is a job, a booking or a sale if someone answers quickly:
- New patient consultation
- Cost of IVF or other treatment
- Financing and insurance coverage
- Egg freezing information
- Cycle timing or medication question
- Info session registration
- Transfer records from another clinic
Five workflows to build first
- Consult to treatment follow-upAfter a consult, send the financial counselor's follow-up and insurance next steps, then a check-in text at 30 and 90 days if treatment has not started. The sequence ends when the patient schedules.
- Info session registrationWebinar or in-person info sessions run through a registration page with reminder texts and emails, and attendees receive a consult booking link afterward.
- Financial counseling handoffWhen a consult is booked, create a task for the financial counselor to reach out before the visit, with the patient's insurance and preferred contact method attached.
- Discreet remindersAppointment reminders carry only the time, the location and the clinic's short name, with no mention of procedures, because phones are often shared or visible to others.
- Records transfer intakeNew patients coming from another clinic complete a records release form, and a task goes to the records team to request the files before the first visit.
HighLevel's workflow builder runs all of these, and missed call text back is usually the quickest win.
What it costs
Our assumptions for a typical fertility clinic: 200 calls a month answered by Voice AI at 4 minutes each, 600 text segments and 2,500 emails. These are starting points, not measured data.
| Line | One fertility clinic on Starter | Agency, 10 on Unlimited (per business) |
|---|---|---|
| Plan | $97 | $29.70 |
| HIPAA add-on | $297 | $29.70 |
| Number and A2P fees | $2.65 | $2.65 |
| Texts with carrier fees | $7.00 | $7.00 |
| Phone minutes for AI calls | $9.32 | $9.32 |
| $1.69 | $1.69 | |
| Voice AI (Pay per use) | $54.40 | $54.40 |
| Total per month | $469 | $134 |
Change any number in the cost calculator with these figures loaded. Every rate is explained in our GoHighLevel pricing guide.
Adding an AI receptionist
Voice AI can answer the calls above around the clock, book them into the calendar and pass the hard ones to a person. On our assumptions it costs about $0.32 per answered call, phone line included. What the AI should handle, what it should hand to staff and a sample call are in our guide to an AI receptionist for fertility clinics.
Rules to watch
Discretion in messages. HHS allows reminder messages on answering machines and with family members but advises limiting the details. For a fertility clinic, keep voicemails and texts to a short clinic name, the time and a callback number, and ask each patient which channel they prefer.
Partners and personal representatives. HIPAA gives a patient's rights to a personal representative, someone with legal authority to make health care decisions for them, and a partner is not automatically one. Record who each patient allows the clinic to speak with, and have the AI take messages rather than confirm details to anyone else.
Good faith estimates. Self-pay fertility patients are usually entitled to a good faith estimate when care is scheduled at least three business days ahead or on request, under the No Surprises Act. Build the estimate into financial counseling and keep a copy on file.
General information, not legal advice. Check the rules for your state with a qualified professional.
Software fertility clinics often use
eIVF, Epic, athenahealth. Check the HighLevel marketplace or ask HighLevel before assuming any of these connect directly.
Which plan
One fertility clinic fits on Starter at $97 a month, which includes 3 sub-accounts. Move to Unlimited at $297 if you run more than three locations or brands. Agencies serving many fertility clinics should compare Unlimited with Agency Pro and SaaS Mode, which lets you resell and mark up usage.
Cost your fertility clinic Try HighLevel
Questions
How do fertility clinics use GoHighLevel?
Can GoHighLevel keep fertility patient messages discreet?
Can GoHighLevel track info session attendees through to treatment?
What does GoHighLevel cost a fertility clinic?
Sources
- HHS FAQ: may health care providers leave messages for patients
- Personal representatives under HIPAA (HHS)
- No Surprises Act: understanding costs in advance (CMS)
- HIPAA compliance with HighLevel (help center)
- HighLevel pricing page
- HighLevel AI product pricing (help center)
- HighLevel LC Email pricing
- HighLevel pricing page
- HighLevel Phone System pricing and billing guide
- HighLevel AI product pricing (help center)