GoHighLevel for lash studios: the real cost and the setup that matters

Lash studios run on refills every two to three weeks, which makes them sensitive to missed calls, late cancellations and clients who let their lashes grow out and try another artist. Most studios are one or two artists working on a client with closed eyes for an hour or two at a time, so calls go unanswered during every appointment. New clients also ask a lot before booking: which style suits them, what a refill includes, how long a set lasts and whether they might react to the adhesive.

Why lash studios miss leads

These are the calls and messages a typical lash studio has to catch. Each one is a job, a booking or a sale if someone answers quickly:

• Booking a full set
• Refill timing and pricing
• Classic, hybrid or volume differences
• Lash lift or tint appointments
• Allergy or sensitivity questions
• Rescheduling a refill

Five workflows to build first

1. Refill remindersClients get a reminder ten to fourteen days after their set with their artist's next open times, and a second one if they have not booked, so refills do not slip into a full set.
2. New client prepFirst-time clients get prep instructions before the visit, such as arriving without eye makeup, plus an intake form that asks about allergies and past reactions.
3. Patch test bookingClients who mention sensitivities are booked for a short patch test before their full set, with a reminder that the set follows after the waiting period the studio uses.
4. Aftercare and reviewAfter a new set, clients get the studio's aftercare tips by text and, a few days later, a review request that goes to every client, not only the happy ones.
5. Lapsed client win-backClients who have not booked in five weeks get one text about starting again, with links to book a full set or a longer fill.

HighLevel's workflow builder runs all of these, and missed call text back is usually the quickest win.

What it costs

Our assumptions for a typical lash studio: 150 calls a month answered by Voice AI at 2 minutes each, 800 text segments and 700 emails. These are starting points, not measured data.

Change any number in the cost calculator with these figures loaded. Every rate is explained in our GoHighLevel pricing guide.

Adding an AI receptionist

Voice AI can answer the calls above around the clock, book them into the calendar and pass the hard ones to a person. On our assumptions it costs about $0.16 per answered call, phone line included. What the AI should handle, what it should hand to staff and a sample call are in our guide to an AI receptionist for lash studios.

Rules to watch

General information, not legal advice. Check the rules for your state with a qualified professional.

Software lash studios often use

GlossGenius, Vagaro, Fresha, Acuity Scheduling, Instagram. Check the HighLevel marketplace or ask HighLevel before assuming any of these connect directly.

Which plan

One lash studio fits on Starter at $97 a month, which includes 3 sub-accounts. Move to Unlimited at $297 if you run more than three locations or brands. Agencies serving many lash studios should compare Unlimited with Agency Pro and SaaS Mode, which lets you resell and mark up usage.

Cost your lash studio Try HighLevel

Questions