The short answer
GoHighLevel vs AWeber comes down to what you need to run. AWeber is the better fit for A small business that wants a plainly priced email tool with landing pages and the option of paid setup help. HighLevel is the better fit for businesses and agencies that need texting, calls, booking and a sales pipeline alongside email, for several brands or clients. AWeber's Lite plan is $15/mo billed monthly, or $150/yr; HighLevel starts at $97 a month with usage billed on top.
AWeber is an email marketing service for small businesses, with sign-up forms, landing pages, email automations, web push notifications and basic ecommerce. It sells two self-serve plans, Lite and Plus, priced by subscriber count with a 14-day trial, plus a paid done-for-you setup service. Lite caps landing pages and automations at three each, while Plus removes those caps, allows unlimited users, drops AWeber branding and adds sales tracking with a 0.6% transaction fee.
Independent comparison. We are a HighLevel affiliate, not HighLevel or AWeber, and we do not speak for either company. Prices come from each vendor's own website, checked 2026-09-29.
At a glance
| Feature | HighLevel | AWeber |
|---|---|---|
| Starting price | $97/mo (Starter) | $15/mo billed monthly, or $150/yr (Lite) |
| Pricing model | Flat plan plus usage for texts, calls, email and AI | AWeber prices each plan by subscriber tier (Lite rises to $25 a month at 1,000 subscribers, for example), and paying annually costs less than paying monthly. |
| CRM and pipelines | Yes | Not listed |
| Funnels | Yes | Limited |
| Websites | Yes | Not listed |
| Email marketing | Yes | Yes |
| Two-way texting | Yes | Not listed |
| Calling | Yes | Not listed |
| AI voice agent | Yes, billed by use | Not listed |
| Review requests | Yes | Not listed |
| Courses and memberships | Yes | Not listed |
| White label for agencies | Yes, from Unlimited | Not listed |
AWeber pricing
| Plan | Price | Notes |
|---|---|---|
| Lite | $15/mo billed monthly, or $150/yr | 500 subscribers, 5,000 sends a month, 3 landing pages, 3 automations, 3 users |
| Plus | $30/mo billed monthly, or $240/yr | 500 subscribers, 6,000 sends a month, unlimited landing pages, automations and users |
| Done For You | $20/mo billed annually plus $79 setup | Setup service; the page showed the setup fee reduced from $599 |
Where AWeber is stronger
AWeber advantages
- Published price tables for each subscriber tier, on both monthly and annual billing.
- Plus includes unlimited landing pages, automations and users.
- Web push notifications are included, up to 50,000 subscribers on Lite and unlimited on Plus.
- A done-for-you setup service for owners who would rather not build their first campaigns.
Where AWeber falls short
- Lite's limit of 3 landing pages and 3 automations is tight for a business running several offers.
- Texting, calling and review tools are not listed, so they need other software; HighLevel includes them.
- The price steps up with every subscriber tier, unlike HighLevel's unlimited contacts.
- Selling through Plus carries a 0.6% transaction fee on sales.
Where HighLevel is stronger
HighLevel puts CRM, funnels, websites, two-way texting, calling, review requests, courses and an AI phone agent in one login, and agencies can put their own brand on it from the Unlimited plan. The trade-off is a steeper learning curve and usage charges on top of the plan, which our cost calculator adds up. For the full picture read our GoHighLevel review.
Who should pick which
| Choose AWeber | A small business that wants a plainly priced email tool with landing pages and the option of paid setup help. |
|---|---|
| Choose HighLevel | Businesses and agencies that need texting, calls, booking and a sales pipeline alongside email, for several brands or clients. |
Switching
Export subscribers from each AWeber list, including tags and subscribe dates, and import them into HighLevel as tagged contacts. Rebuild AWeber automations as HighLevel workflows and recreate landing pages in the funnel builder, pointing each form at the new tags. If you use AWeber's sales tracking, connect a payment processor such as Stripe in HighLevel before switching so checkout keeps working.
Verdict
AWeber is a sensible pick for a small business that wants email marketing with published prices, easy landing pages and the option to pay for setup. Plus removes most limits for $30 a month at 500 subscribers. HighLevel costs more at $97 a month for Starter but adds a CRM with pipelines, two-way texting, calling, calendars, reputation tools and AI phone answering, and it does not charge per contact. Pick AWeber if email is your only channel; pick HighLevel if you follow up leads by phone and text or run marketing for clients.
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