The short answer
GoHighLevel vs Kajabi comes down to what you need to run. Kajabi is the better fit for coaches, educators and creators who sell their own courses, coaching and memberships and want email volume included in a flat price. HighLevel is the better fit for agencies and local service businesses that need texting, calling, review requests and separate client accounts on top of funnels and courses. Kajabi's Basic plan is $179/mo billed monthly, $143/mo billed annually; HighLevel starts at $97 a month with usage billed on top.
Kajabi is an all-in-one platform for creators, coaches and educators who sell courses, coaching, communities and digital products under their own brand. One account covers the website, landing pages, funnels, checkout, marketing email and community, and Kajabi says it takes no revenue share on sales. Plans are sized by products, contacts and admin users, starting with Basic at 5 products and 2,500 contacts. It is built for one business selling its own knowledge, not for an agency managing separate client accounts.
Independent comparison. We are a HighLevel affiliate, not HighLevel or Kajabi, and we do not speak for either company. Prices come from each vendor's own website, checked 2026-09-29.
At a glance
| Feature | HighLevel | Kajabi |
|---|---|---|
| Starting price | $97/mo (Starter) | $179/mo billed monthly, $143/mo billed annually (Basic) |
| Pricing model | Flat plan plus usage for texts, calls, email and AI | Kajabi charges a flat plan fee capped by products, contacts and admin users, sells extra contacts in blocks of 25,000 for $125 a month, and charges Kajabi Payments fees from 2.9% + $0.30 on Basic down to 2.7% + $0.30 on Pro. |
| CRM and pipelines | Yes | Yes |
| Funnels | Yes | Yes |
| Websites | Yes | Yes |
| Email marketing | Yes | Yes |
| Two-way texting | Yes | Not listed |
| Calling | Yes | Not listed |
| AI voice agent | Yes, billed by use | Not listed |
| Review requests | Yes | Not listed |
| Courses and memberships | Yes | Yes |
| White label for agencies | Yes, from Unlimited | Limited |
Kajabi pricing
| Plan | Price | Notes |
|---|---|---|
| Basic | $179/mo billed monthly, $143/mo billed annually | 5 products, 2,500 contacts, 2 admin users, 1 website |
| Growth | $249/mo billed monthly, $199/mo billed annually | 50 products, 25,000 contacts, 11 admin users |
| Pro | $499/mo billed monthly, $399/mo billed annually | Unlimited products, 100,000 contacts, 26 admin users, 3 websites, branded mobile app, Kajabi branding removed |
Where Kajabi is stronger
Kajabi advantages
- Unlimited funnels, landing pages and marketing emails on every plan, so sending more email does not raise the bill.
- Courses, community, website and checkout live in one account built around selling knowledge products.
- The Pro plan includes a branded mobile app, which Kajabi values at $199 a month, and removes Kajabi branding.
- Kajabi states it takes no revenue share, and every plan carries a 30-day money-back guarantee.
Where Kajabi falls short
- Basic costs $179 a month billed monthly, compared with $97 a month for HighLevel Starter.
- Contacts are capped at 2,500 on Basic and 25,000 on Growth, while every HighLevel plan has unlimited contacts.
- The pricing page lists no texting, phone calls, AI phone agent or review requests, all of which HighLevel offers.
- No client sub-accounts or reseller white-label are listed, so it does not suit an agency serving many local clients.
Where HighLevel is stronger
HighLevel puts CRM, funnels, websites, two-way texting, calling, review requests, courses and an AI phone agent in one login, and agencies can put their own brand on it from the Unlimited plan. The trade-off is a steeper learning curve and usage charges on top of the plan, which our cost calculator adds up. For the full picture read our GoHighLevel review.
Who should pick which
| Choose Kajabi | Coaches, educators and creators who sell their own courses, coaching and memberships and want email volume included in a flat price. |
|---|---|
| Choose HighLevel | Agencies and local service businesses that need texting, calling, review requests and separate client accounts on top of funnels and courses. |
Switching
Moving from Kajabi to HighLevel is mostly a rebuild. Export your contacts to a CSV and import them into a HighLevel sub-account, recreate funnels and landing pages in the HighLevel builder, and rebuild course modules and lessons as HighLevel membership offers. Reconnect your payment processor in HighLevel before moving any active subscriptions, and keep Kajabi running until members have moved so nobody loses access in the middle of a billing cycle.
Verdict
Kajabi and HighLevel overlap on funnels, websites, email and courses, but they are built for different buyers. Kajabi is the tidier choice for one creator selling knowledge products: email volume is included, the course and community tools are the center of the product, and Pro adds a branded app. HighLevel starts cheaper at $97 a month, has no contact cap, and adds texting, calling, Voice AI, reviews and client sub-accounts, with messages and minutes billed by use. If your revenue comes from your own courses, Kajabi fits. If you run marketing for local businesses or need the phone side handled, HighLevel covers more ground.
Try HighLevel